Managing marketing communications and digital marketing for institutional and retail asset management practices.

Brand communications and brand development for 6 regions across IndiaDeveloping thematic/topical communication for Apollo Hospitals addressing mass audiences as well as niche segments like referral doctors & Health Care Facilitators to create top-of-the-mind brand recallIdentifying, coordinating and liaise with external vendors (agencies) for implementing tactical and effective promotional campaigns through Print, Broadcast, Digital, OOH, activations, and other innovative platforms, in association with regional managers.Creating Marketing collaterals, driven by business needs to ensure a Standardized Marketing Communication across all regions.Devising marketing communication strategies for regional and national campaigns that are in line with the corporate marketing strategy and business growth objectivesCompiling comprehensive creative and media briefs for regional and national communication requirementsSupervising the creative, media and research agencies to ensure timely delivery of effective communication Tracking competition communication on a regular basis Supervising the digital enabling (website development, mobile app, email promotions) for ‘Future of Healthcare’ conference, a global initiative by Apollo Hospitals

Team Lead and founder member of the social media business unit.Responsible for mentoring and recruitment of new talent for the social media business unit.Simultaneously led client engagement with L’Oreal India, ITC, AMUL, Kansai Nerolac Paints & Tata Motors.Designed content & managed promotion on social media for major brands like Tata Nano, Maybelline, Nerolac.Delivered Online Reputation Management services (mining brand related online data and provided clients with user insights) for clients.Played key role in establishing Tata Nano as one of the most talked about Auto brands on Facebook with more than 2.6 million fans.Contributed towards winning new business and key pitches for the agency.Won bronze medals at EMVIES 2011 & ABBY Awards - Goafest 2012 for Best Social Media Innovation.

Led a team of 5 members in the Manual Testing unit for One-West Bank account.Responsible for Project Estimation, Task Allocation & Project Delivery.Awarded the ‘Pillar of Excellence’ in the Cognizant Pune Testing community in June 2008.