Responsible for driving measurable business results using digital media for clients across retail banking, insurance, e-commerce, etc. Headed a team of over twenty to manage annual media spends of over र30 croreBusiness expertise• Devised and implemented customer acquisition (lead generation/signups/registrations) strategies aimed at efficient cost per sale at volume scale• Devised and implemented strategies for mobile app install/engagement/event optimization aimed at boosting active users at effective ARPU• Implemented sophisticated cross-platform digital data analytics of CRM, call center and offline sales data across client accounts• Helped clients improve consumer experience management using targeting, segmentation and customization tools with re-marketing strategies Platform expertise• Social: Facebook, Instagram, Messenger, Twitter, LinkedIn• Search: Google, Bing• Display/Video: Audience Network, Google Display Network, YouTubeBusiness Development• Part of core pitch team responsible for on-boarding three clients, maintaining zero attrition• Responsible for developing pitches, and delivering the same• Digital specialist for overall media mandate pitches

Financial Services Team, key projects include:Customer analytics and data driven strategy formation for co-brand partners of a global payments network• Analyzed transaction data of the card holders across multiple service industries to capture customer insights• Worked on various engagements which include: analysis of effectiveness of marketing campaign, customer profiling and segmentation, regional performance analysis, identifying potential partnership opportunities, etc. Captive Centre Setup for a global top 5 insurance broker as a part of $300M cost reduction program• Led end to end implementation of an operations transformation project; Transitioned core processes from UK to India; Facilitated the people and process readiness from on-boarding through to stabilization• Facilitated with the planning and monitoring of knowledge transfer for service scope timelines and milestones • Responsible for stakeholder management, reviews and reporting specific to the wave Finance transformation for a leading semiconductor player to save costs of $6M in next 1 year• Program Management Office (PMO) for execution and implementation of identified initiatives• Set up teams and facilitated collaboration across functions and ensured fast paced progress of initiatives by removing bottlenecks and setting rigorous tracking mechanismsMarket Sizing and Customer Segmentation for a leading global insurance broker• Analyzed industry data and trends to size the P&C insurance market for the SME segment in UK and Canada• Analyzed customer data and research reports to identify high opportunity industries, products and geographies and identified potential cross sell opportunities across industries

Worked on Channel Partner Engagement Strategy and CRM design for UltraTech Cement• Conducted exploratory and descriptive surveys of channel partners across 11 rural and urban markets in North India• Analyzed existing channel partner engagement program (CRM), channel partner business model and identified pain points and factors critical to maintain and increase engagement of channel partners• Analyzed monthly sales data for the north zone to cluster the retailers; Suggested data driven improvements in the channel partner engagement program in order to reduce retailer churn

Modeling of Gasification reaction, published the work in an International Journal