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Regional Segment Marketing and Enterprise GTM leader for Equinix in Asia-Pacific. My core charter was to develop and activate the go-to-market strategy, with a primary focus on the enterprise sector. I led the syndication of Equinix’sIOA-centric pursuit model by adapting customer value propositions, segmentation, targeting and field enablement for the region.My team of SMEs partnered closely with in-region and global stakeholders to deliver globally consistent, regionally relevant programs for demand generation, account pursuit and thought leadership. Delivered:- meaningful contribution to revenue and growth objectives- Guided planning & execution of integrated demand generation initiatives- Led industry and ecosystem GTM strategies for multiple verticals- Amplified brand awareness through spokesperson activities- Delivered regional Customer Advisory Board meetingsAdditionally, led several global and regional strategy projects to drive growth.

Market Development strategy leader across Cloud & IT, Network and Content/Digital Media segments. Developed value propositions and created partner ecosystems for the Service Provider segment. Helped to establish Equinix Ad-IX globally as a new ecosystem of digital and programmatic advertising companies. Led a global team of SMEs.

Drove thought-leadership and enabled creation of new ecosystems to generate business opportunities for customers across Network service providers, Mobile operators, Content and Digital Media companies in Asia Pacific.

Global product strategy leader responsible for leading multiple new revenue generating initiatives - including launching Telstra Global's first mobility offering (IPX) and a leading suite of Ethernet-based connectivity services. Fast track growth from individual contributor to global portfolio leader, managing several product lines and a global team of product managers. Drove several strategic partnerships in the region with technology providers to expand features and coverage. Led multi-million-dollar business cases for new product launches and services capability stack expansion. Close partnership with Sales and Product Engineering teams to create customer-centric offerings.

Regional representative for APAC in a CEO-sponsored company-wide quality and service improvement initiative. Primary objectives were to define, meet & exceed APAC’s Service targets, set via Customer Experience & Loyalty drivers. Steered APAC-wide service improvement initiatives, via global benchmarking (on-time delivery, package loss rate, etc.). Awarded ‘Bravo Zulu’ recognition

Product Marketing Manager for retail internet & broadband products in India. Established membership with Wireless Broadband Alliance for global Wi-Fi footprint partnerships. Led segmentation strategy to accelerate internet telephony consumption. Drove branding &communication through outdoor, online and radio media. Created new tariff schemes to drive significant revenue and volumes growth.

Selected to the flagship Leadership Development Programme of the Tata Group, India. TAS managers are an exclusive cadre groomed for taking on senior management positions in accelerated time spans. First year spent in diverse internship experiences across various Tata organisations (Titan, Tata Communications, Tata Auto Component Systems, Tata Chemicals)to hone business analysis, project management, industry knowledge and social sector skills. Next two years spent with Tata Communications as Product Marketing Manager for retail internet and broadband products.