● P&L Management: Leading a ₹70 crore purchase portfolio, generating significant revenue. ● Vendor Relationships: Developed and maintained contracts with farms for healthy crop production. ● Distribution Optimization: Streamlined distribution centre operations to ensure error-free and timely deliveries. ● Business Development: Expanded business with new marketplaces and last-mile delivery operators. ● R&D Contributions: Innovated methods to enhance product shelf life cost-effectively. ● Comprehensive Operations: Managed everything from demand forecasting to billing, working closely with the CEO and CFO for fund planning. ● AI Integration: Utilized AI tools to predict demand based on weather, past consumption, and market patterns.

● Retail Strategy: Led F&V operations PAN India for semi-hyper and modern retail stores. ● Turn around Management: Transformed a negative F&V business to breakeven, establishing it as a trust factor for consumers. ● Vendor Payments: Negotiated favorable payment terms with vendors by maintaining good volume and relationships.

● Sales Management: Managed sales of ₹3.5 crore across 70+ retail stores in Delhi NCR with a 5% EBITDA profitability. ● Shrinkage Control: Maintained dump and shrinkage under 8% year on year using scientific techniques. ● Sourcing and Sales: Initially handled sourcing, then grew retail sales while maintaining standards.