Utilized marketing tools such as Apollo.io to conduct in-depth market research and identify potential clients, implementing data-driven marketing strategies that led to a 33% increase in social media interactions.Developed Strategy for targeted social media campaigns, with PostHog to analyze user engagement data for content creation, resulting in a 8.85% increase in platform visitors.Created a value/credibility deck for Heimdall’s mentors, effectively communicating the product’s unique value proposition.Partnered with professors across NC to introduce Heimdall to the next generation of AI professionals within four universities.Optimized brand visibility & client acquisition by targeting specific investors, implemented creative marketing strategy.Authored two blogs on patient data analytics for clinical trials & semantic layers in machine learning, enhancing product awareness & demonstrating thought leadership.

Researched the Entrepreneurial Mindset & Education, conducted a comprehensive analysis of 20-30 articles from leading journals to define entrepreneurial competencies & mindset, synthesized research insights into a structured database, annotated bibliography & an innovative visual framework to advance educational methodologies. Sharpened critical thinking and analytical capabilities, contributing to the refinement of research methodologies and the strategic application of findings to influence future educational practices.

Drove the development & execution of business strategies for a student-led culinary initiative focused on event creation.Led marketing campaigns & polls through social media that increased overall engagement & profit by 53%.Managed financial budgeting & inventory planning ensuring sustainable operations & maximizing cost efficiency.

Campus Recreation & Wellness is Elon’s largest student employee organization with multiple divisions.Collaborated with team leaders to create a plan and ensure inclusive and safe practices for all sports and students.Organized events, responsible point of contact as a first-responder, providing first aid support as needed. Maintained safe and secure environment for fellow students.

Maintained healthy pool conditions for all individuals at local pool. Ensured safe COVID procedures and distancing while lockdown was in effect. Managed guest count to provide limited number of people during early COVID.Used safe practices to test pool for chlorine levels, and locking the premises at night.