Grew brand awareness and recognition in a highly competitive market across hospitals, specialty physician offices, and skilled nursing facilities. Provided value-added marketing materials; effectively managed monthly budget. Developed strategic plans to drive Medicare referrals; engaged community leaders and solidified relationship. Built trust with gatekeepers and decision makers; presented to small and large medical groups 3x per week. ♦ Leveraged relationship and secured agreement with VA hospital; coordinated executive meeting and gained preferred provider status approval through Tri-Care Insurance program in 30 days.

Created referral network with area-wide hospitals, skilled nursing facilities, physicians, discharge planners, social workers, and case managers; maintained relationships with in-person visits and routine communication. Facilitated workshops to educate healthcare professionals on current and future Medicare trends and laws. Assisted with Kaiser contract by creating a patient satisfaction survey; acted as key project lead and representative. ♦ Selected to remain after a corporate reorganization; collaborated with directors and executives.♦ Initiated the “Never Let You Go” marketing program to nurture and enhance key patient relationships. ♦ Routinely achieved 10 to 14+ Medicare referrals per month (exceeding goal of 10).

Developed strategic business plan to capitalize on target markets; developed strong relationships and networks consisting of physicians, hospitals, skilled nursing facilities, and community leaders.♦ Exceeded business development goals by driving 15+ referrals/month; prioritized workload to meet goals.