It Project Manager And Administrative Assistant
Current- Planning and executing strategies to generate leads and boost results for new prospects and existing customers using Web Development, SEO, Email Marketing, Paid Advertising, and Social Media Marketing in Construction, Decoration, Education, Health, Beauty, Food, Business Services, Immigration, and eCommerce- Running Google Ads Search, Shopping, Local, Display, and remarketing campaigns- Setting up Google Search Console, Bing Webmaster, Google Tag Manager, Google Ad Account, Conversions, and Google Analytics Universal & V4- Tracking and Optimizing campaigns performance by analyzing Conversion Rates, Click-through rates (CTR), impressions, search terms, negative keywords, quality scores, ads placements, landing pages, audience demography, locations, etc.- Auditing and Optimizing website performance, UI/UX design and conversion rates by analyzing audience behavior, Google Analytics data, traffic sources, page interactions, heatmaps, page load speed, responsiveness, and conducting A/B tests- Driving email marketing campaigns and automation using ActiveCampaign, CRM, MailerLite, Mailchimp, and HubSpot- Deploying eCommerce enhanced tracking, and integration to Couriers, Payment Gateways, and POS- Creating dynamic and interactive visual reports from multiple data sources using Google Data Studio- Managing tasks and workflows in ClickUp, Trello, and automated task distribution tools- Reviewing marketing campaigns and ads to ensure compliance with policies and procedures- Approving content strategies, blog posts, social media calendars, and copies for SEO/SEM/SMM- Conducting virtual or in-person meetings with leads and customers- Training team directly or by providing materials- Optimizing On-Page & Off-Page SEO based on a checklist of 50+ items- Troubleshoots technical issues with the website and other services- Providing cost-efficient trending digital marketing tools and solutions- Official Google Ads Partner