Ecommerce professional specializing in UX, front-end development, content creation, merchandising and campaign management within Shopify and Salesforce Commerce Cloud/Demandware. Bridging the gap between creative design and technical development, making data-driven decisions and cultivating agile teamwork to produce continuous site improvements, optimize online customer journeys, and promote sustainable growth.In my current role as Digital Operations UX Manager at Leatherman Tool Group, I am dedicated to optimizing the B2B and B2C experience and managing the Digital Operations QA team, ensuring high quality team output and an exceptional customer experience. With 10 years of expertise in ecommerce platform management, UX research, and working with web developers, I maintain a proven track record of measured improvements in web metrics and online CX.As a certified Scrum Master, I have successfully revolutionized team work processes using Scrum framework, resulting in a more productive, efficient, and high-performing team. I also spearheaded the implementation of our software QA process and now lead the QA team which has resulted in fewer hot fixes, better bug tracking and a reduction of regression leaks.