▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Pakistan’s largest logistics conglomerate for 40+ years with 17,000 employees across 20 diverse verticals▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Lead retail network (970+ company owned & franchised centers in 400 cities & towns) with team of 1000+★ Oversee Financial Services, online & offline Ticketing, Higher Education services and Insurance platforms★ Won Pakistan Cricket Board’s (PCB) prestigious 3 year ticketing contract for the largest sporting events★ Developed unique university campus partnerships to facilitate 100k+ International and Pakistani students ★ Established an exclusive partnership with the Government of Pakistan towards facilitating disabled people ★ Direct reporting to Group CEO and a member of TCS's Pakistan Cricket Board committee

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Pakistan’s first and largest foreign capitalized logistics/mass transport/courier/trucking conglomerate▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Leading the nationwide launch of Daewoo's freight logistics and trucking marketplace in a $34B industry★ Strategized and executed growth to become Pakistan’s fastest growing trucking platform (Q2/Q3 2022)★ Achieved gross profit in launch month (whereby industry average is 22 months)★ Scaled physical network to 4 cities within 9 months of launch whilst curtailing approved budget by 48%★ Strategized grassroots marketing campaign resulting in industry’s lowest Customer Acquisition Cost (CAC)★ Brokered historic tri-party agreement positioning us as Pakistan’s first mass Electric Vehicle truck supplier★ Regular reporting and advisory to the Board and investors

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Leading the nationwide launch of Careem’s food delivery platform▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Responsible for the P&L, recruitment and execution of all domains in Careem’s fastest growing platform★ Grew Karachi within 45 days of launch to be the fastest growing city in Careem NOW’s global network★ Onboarded 450+ restaurants prior to platform launch using a lean team of just 3 full time employees that has grown to 24 to support 225% month on month growth which resulted in 128% GMV tracking for 2019★ Strategized 2 new verticals: (a) On demand pick & drop/shop & drop via dark shops and traditional outlets which successfully launched as “Careem Order Anything” (b) Cloud Kitchens being developed for launch★ Collaborated with Government ministries on industry compliance whilst educating restaurants on best industry practices★ Launched 3 CSR initiatives that empowered home based women, contributed towards environmental sustainability and minimized food wastage

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Led M&A transaction for Europe's 2nd largest independent digital agency to penetrate the GCC region along with assisting tech and hospitality startups/SME's to grow▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Oversaw market entry for an Ecommerce startup that entailed (i) company formation (ii) Employee Immigration procedures (iii) sourcing office space (iv) recruitment (v) team training (vi) conceptualizing website design (vii) managing web development (viii) developing SOP’s (ix) monitoring KPI’s (x) developing press releases (xi) managing marketing budget (xii) driving sales (xii) raising capital (xiii) monitoring finances★ On-boarded global giants Ritz Carlton Hotel, Subway Restaurants and Jumeirah Group pre-launch for a startup★ Executed social media strategy for UAE market launch of UK's fastest growing emerging restaurant chain★ One of two companies from over 75 applicants that won regional competition hosted by Dubai Internet City & qualified for Sheikh Makhtoum backed In5 incubator★ Beat Key Performance Indicators month on month for the 1st quarter post launch of a startup★ Qualified company in the Top 10 regional startups from over 110 applicants judged by Saudi Telecom/Afkar ★ Developed PR campaign that resulted in extensive coverage in leading regional media such as Gulf News, Khaleej Times, Zawya and Trade Arabia

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Leading Business Development for part of a 54 year old conglomerate with 16,000+ employees in 35 countries▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Develop and execute business development strategy for the group's MENA based food processing, farming and distribution companies including Tanmiah Foods Group, Perfect Foods Factor and Supreme Foods★ Oversee business development, marketing & sales activities across the GCC★ Coordinating internal departments and key retailers to launch an innovative line of frozen consumer products★ Researching and launching new revenue channels including a premium private label program ★ Key representative for the Group during major industry events★ Nominated as "Best Team Player"​ for the Group's 2016 global business awards

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬3rd largest Daily Deals site in UAE revenue wise with over 300,000 subscribers and 2,000 merchants promoting products, services and travel ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Incubated the company with start-up capital of $USD 110,000 to a firm valuation of $USD 3.8million in 6 months★ Achieved breakeven within 8 months of operation by driving revenue over 800% within this period★ Recruited and managed team of 12 employees comprising sales, marketing, customer service, finance, human resource, administration, operations and logistics functions★ Aggressively developed subscriber base to over 300,000 users in 31 months★ Identified key opportunities in the market by (i) creating a first of its kind white label discount program for Mashreq Bank (ii) bartering with RTA for a country wide marketing campaign at over 25 different locations (iii) on boarding a month long Ramadan promotion with UAE’s 2nd largest Asian radio station via barter★ Developed and implemented the long term strategic plan which entailed UAE-wide expansion and diversification into electronics, housewares, eyewear, cosmetics, clothing and travel segments

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Advised on a JV with Al-Tamimi Global (TAFGA) which oversaw the setup and operation of an industrial kitchen supplying over 2000 meals daily within UAE▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Ensured that UAE meal quality was in line with the 1.4 million meals/day served by TAFGA outside UAE★ Pitched and executed an annual executive catering contract with Weatherford Dubai and Weatherford Abu Dhabi for daily onsite catering for over 150 senior executives★ Pitched and executed a daily multi cuisine catering contract with the prestigious Cavalli Club (Pragma Group) for over 60 of their senior executives and junior team members

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬A well established chain of restaurants across UAE specializing in Sub Continental casual dining and catering▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Managed (i) menu development (ii) quality control (iii) sales (iv) brand activation (v) recruitment (vi) implementation of SOP’s (vii) offsite catering and (viii) purchasing ★ Managed 34 employees and introduced employee initiative programs and increased staff retention by 22% over a 6 month period★ Increased group revenues 8% within the first 30 days through cost effective online and offline marketing★ Nominated for Masala Award's Best Asian Restaurant (Casual Dining)

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Acquired distribution rights and franchise from the world’s leading fondue manufacturer and launched in multiple cities▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Initiated strategic alliances and got exclusive catering rights to all 5 star hotels and premier country clubs★ Launched a country wide marketing campaign positioning the product to high disposable income individuals as well as large corporates resulting in 22% increased revenues within 1 month

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Established the first authentic creperie in Pakistan and launched live crepe stations for offsite caterings within 1st year▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Self funded the project and defied restaurant industry norms by breaking even within 5 months of operation★ Upon successful sale of business provided consultancy to new management which allowed for expansion

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Established a full service catering service with a focus on corporate and government events, industrial catering and private banquets with a capacity to serve up to 1500 guests ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ★ Grew the company from 4 employees to 22 employees within 6 months by increasing revenue 12% month on month★ Acquired the daily catering contract for DHL and Maersk staff within the first year of operation★ Beat out more established competitors to gain catering approval for state banquets at the Pakistan Presidency★ Marketed a startup company through a cost effective brand activation campaign resulting in media coverage in national publications as well as globally telecast cooking shows on Pakistan’s leading network★ Chosen by one of Asia’s largest media companies (ARY Digital) to co-host globally broadcast culinary shows

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Purchased a struggling neighborhood bar and re-launched it within 30 days as a leading university bar and restaurant▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Repositioned customer target and staffing to increase revenue 76% within 90 days of purchase★ Voted “Most Popular College Bar” in Worcester in 2003 from amongst 18 competing establishments

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Launched a vertically integrated fashion label upon graduating and retailed it through 2 company owned outlets, 11 stores across 4 states and wholesaled through a 7th Avenue (NYC) showroom ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬ ★ Oversaw (i) product design (ii) quality control (iii) customs clearance (iv) distribution (v) negotiations with the largest mall operator in US (vi) store fit outs (vii) recruitment (viii) coordination of quarterly fashion shows (ix) advertising (x) website design and development★ Activated the brand through (i) celebrity appearance by Super Bowl winning New England Patriots (ii) Hollywood endorsement in The Fast and the Furious (iii) music video product placement on BET (iv) co-production of music single titled SKIN (v) coverage in WWD at Magic trade show★ Evolved a men’s and women’s leather brand into additional lines of knitwear, lingerie, denim and accessories

▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬Promoted New England’s 2nd largest Nightclub venue at the time whilst enrolled in university▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬★ Managed to increase the attendance on student nights by over 70% within a 2 week period.