Telma Torres Blaiotta Email & Phone Number

Sydney, New South Wales, Australia

- Developed user stories with clients to understand their goals and explaining research results- Conducted usability testing- Created wireframes, storyboards, sitemaps, and screen flows- Created web and mobile prototypes- Developed personas and usage scenarios- Analyzed user feedback and activity, and iterating to enhance the user experience- Assisted with content development- Conducted competitor and customer analysis

Double Bay, Sydney

- Created luxury branding- Marketing materials- Luxury manifestos, brochures, posters, vouchers and special cards, gift cards, booklets and coffee-table-books, packaging, and PowerPoint presentations- Worked with Public Relations, Sales and Marketing Managers to design new materials and provide creative assets for specific brands- Conceptualized and designed luxury packaging for the development of new materials- Email marketing and EDMs- Photoshoot planning and photo editions for social media imagery and website

- Designed concepts and book layouts for important Brazilian publishers such as Moderna, FTD, Richmond, Pearson, and others- Developed and implemented layout to existing and new books on Adobe Indesign- Presented options for layout, photos and illustrations treatments and adjustments- Hired cartographers and illustrators according to books/subjects needs- Changed/fixed images when needed, using Adobe Illustrator (vector images or graphs and maps) or Adobe Photoshop (images)- Proofread and prepared designs and layouts to be sent to print- High-resolutions files (pre-press and 4 colours printing and pdfs)- Produced Design Concepts- Email campaigns (Mailchimp), WordPress (basic - maintenance) and WIX Websites- Oversaw design changes and improvements throughout the development process- Developed business collateral including sell sheets, catalogs, brochures, posters, advertisements, and web assets- Integrated technical and visual solutions into a design concept- Researched trends within the scope of the industry they are working in- Developed advertising campaigns in social media such as Facebook and Instagram- Photography and design for digital, online & print campaigns- Completed projects by coordinating with outside agencies, art services, and printers- Online and print advertisement design for magazines and newspapers- Changing or fixing images when needed, using Adobe Illustrator (vector images or graphs and maps) or Adobe Photoshop (images)- Prepared and sent final artwork to vendors to produce (high resolution pdf)

São Paulo Area, Brazil

- Designed and managed all stages of book production—for picture books, children’s illustrated books, covers and fiction, and non-fiction books. Responsibilities included selecting and directing illustrators, managing materials for approval, maintaining schedules, coordinating with illustrator agents, color correcting, archiving final projects.- Worked collaboratively with all members of the team from concept to completion.- Effectively & diplomatically communicated with artists and agents.- Maintained and strictly adheres to production schedules.- Remained current on art, design, and publishing trends.- Took a creative lead by bringing new ideas as well as expertise to the design team.- Worked with other in-house departments to ensure materials requests are met in a timely and effective manner.

São Paulo Area, Brazil

• Collaborated with the Art Director on new ideas and projects for schools and libraries, and digital campaigns.• Designed a wide range of marketing and sales pieces including bookmarks, pins, school kits, digital and print advertisements.• Acted as a liaison alongside the Art Director of all stages of book production for picture books, children’s illustrated books, covers and fiction and non-fiction books.

São Paulo Area, Brazil

- Responsible for the creation of visual branding, logotype, website, catalogues, folders and design new collections.- Responsible for the creative work stream, from design to quality control.

São Paulo Area, Brazil

- Developed and compelled creative solutions across multiple brands, folders and banners - Designed style guide layouts for laser engraving using software like Corel Draw and AutoCAD

Bachelor'S Degree, Industrial And Product Design

Education record