Head Of Publishing .En .Br .Es
Malta
Overseeing content strategy, creation, and performance while ensuring alignment with the company’s affiliate-driven business model and player-focused offerings.Content Strategy & Planning- Plan the editorial calendar, ensuring timely coverage of poker events, promotions, and industry news.- Develop and implement a content strategy that aligns with VIP-Grinders' business goals.- Oversee the production of high-quality content, including news articles, promotions, poker strategies, rakeback deals, and player reviews.- Ensure that content is accurate, up-to-date, and relevant to poker players and affiliates.- Coordinate with writers, editors, and freelance contributors to maintain consistency and quality across the site.- Manage content related to the poker deals and promotions offered by affiliate partners, ensuring they are promoted and described accurately.SEO Performance- Collaborate with the SEO team to ensure that all published content is optimized for search engines to improve rankings and visibility.- Keep the site updated with regular content that improves organic search performance.- Analyze content performance metrics and adjust the publishing strategy to maximize results.- Ensure that affiliate deals, such as promotions, bonuses, and tournaments, are properly communicated to the audience.Editorial Oversight- Set editorial guidelines and quality standards for all content, ensuring consistency in tone, style, and branding.- Review and approve major publications, such as poker news articles, guides, or promotional materials.- Lead and mentor the content creation team, including writers, editors, and designers.- Recruit, train, and manage new content creators.Marketing & Social Media- Collaborate with the marketing team to integrate content into broader marketing campaigns, including email newsletters, social media, and paid campaigns.- Ensure that content is optimized for sharing across social media platforms.
