• Overseeing the social media and content department, ensuringalignment with the company’s business model.• Taking care of the social media accounts (PR/Branding andpromotion of the company’s offers/services).• Set editorial guidelines and quality standards for all content,ensuring consistency in tone, style, and branding.• Develop and implement an SEO content strategy that aligns withthe company's business goals.• Lead and mentor the content creation team, including writers,editors, and designers.

Overseeing content strategy, creation, and performance while ensuring alignment with the company’s affiliate-driven business model and player-focused offerings.Content Strategy & Planning- Plan the editorial calendar, ensuring timely coverage of poker events, promotions, and industry news.- Develop and implement a content strategy that aligns with VIP-Grinders' business goals.- Oversee the production of high-quality content, including news articles, promotions, poker strategies, rakeback deals, and player reviews.- Ensure that content is accurate, up-to-date, and relevant to poker players and affiliates.- Coordinate with writers, editors, and freelance contributors to maintain consistency and quality across the site.- Manage content related to the poker deals and promotions offered by affiliate partners, ensuring they are promoted and described accurately.SEO Performance- Collaborate with the SEO team to ensure that all published content is optimized for search engines to improve rankings and visibility.- Keep the site updated with regular content that improves organic search performance.- Analyze content performance metrics and adjust the publishing strategy to maximize results.- Ensure that affiliate deals, such as promotions, bonuses, and tournaments, are properly communicated to the audience.Editorial Oversight- Set editorial guidelines and quality standards for all content, ensuring consistency in tone, style, and branding.- Review and approve major publications, such as poker news articles, guides, or promotional materials.- Lead and mentor the content creation team, including writers, editors, and designers.- Recruit, train, and manage new content creators.Marketing & Social Media- Collaborate with the marketing team to integrate content into broader marketing campaigns, including email newsletters, social media, and paid campaigns.- Ensure that content is optimized for sharing across social media platforms.

• Managing day-to-day operations of two English-language affiliate websites• Collaborating with SEOs and freelancers to identify new content opportunities and ensure all content is up-to-date and engaging• Monitoring and analysing website traffic and user behavior to optimize content and user experience• Ensuring all content is optimised for SEO and meets company standards• Managing website updates, including new reviews of games, operators, and promotional content• Collaborating with the product and design teams to ensure all website content is visually appealing and on-brand• Providing regular reports to management on website performance and opportunities for improvement

• Continuously monitor and improve the quality of content to ensure it aligns with the company strategy. • Planning and creation of content such as betting site reviews, promotions, news and gossip articles.• Creation and editing of banners on photoshop for new campaigns and promotions.• Collaborate with different departments such as SEO, design, marketing, and tech.• Manage content calendars and publishing schedules to ensure timely delivery of content.• Ensure all content produced is optimized for search engines.• Manage social media channels for Brazilian market and create paid social media campaigns.

• Ensuring that the content is aligned with overall strategy and that the content production workflows are adhered to.• Liaise with the SEO department, design, and tech teams.• Manage freelance writers for different sports to ensure content was provided on time an according to companystandards.• Manage the editors team and distribution of workload.• Proofread and rewrite sports betting content according to SEO guidelines.• Manage website layout and structure of articles and videos to ensure the content was aligned to sports eventscalendar and its importance.

Assist and help sports betting and online casino players, providing them a positive experience via live chat, email and phone.• Help to solve customer queries and encourage return visitations• Working closely with Risk & Fraud department to identify any issues• Translate queries from English to Portuguese and vice-versa• Keep customers constantly informant about the online casino and sportsbook regarding casino games, new productsand promotions.