Telma Ferros Email & Phone Number

Rome Area, Italy

Promoted to standardize and implement KPIs for commercial business performance across 17 countries. • Promote Althea as service delivery leader in medical device market. • Lead planning and implementation of global CRM and funnel management tools across all group-level operations.• Direct re-branding activities within each country by communicating vision and identity to local markets; create brand awareness materials and communications regarding corporate values. • Prepare and… Show more Promoted to standardize and implement KPIs for commercial business performance across 17 countries. • Promote Althea as service delivery leader in medical device market. • Lead planning and implementation of global CRM and funnel management tools across all group-level operations.• Direct re-branding activities within each country by communicating vision and identity to local markets; create brand awareness materials and communications regarding corporate values. • Prepare and execute annual marketing strategy and budget, marketing initiatives, and commercial team training. • Create collateral and documents for product/service concepts. Show less

Lisbon

Directed commercial integration of three business mergers (Mesa SAGL Portugal, Tunemedix, and TBS) into Althea’s Portugal business.• Develop strategic plans and lead country-level commercial across all business units, from diagnostic imaging devices to biomedical equipment. • Planned and implemented country-level re-branding of three legal entities into single brand and image.• Oversaw new business activities, including sales of multi-vendor medical devices, services, and support.

Grande Nashville E Região, Estados Unidos

Managed re-branding of Edward Sloan and Associates post-integration with Althea US. • Established branding and marketing strategy and standardized KPIs for commercial performance. • Created customer communication strategy and content to convey Althea’s vision and identity to local markets; drove internal and external brand awareness campaigns. • Implemented CRM and funnel management tools to manage business opportunities.• Grew revenue by 11% to $13.7M, increased EBITDA by 8%… Show more Managed re-branding of Edward Sloan and Associates post-integration with Althea US. • Established branding and marketing strategy and standardized KPIs for commercial performance. • Created customer communication strategy and content to convey Althea’s vision and identity to local markets; drove internal and external brand awareness campaigns. • Implemented CRM and funnel management tools to manage business opportunities.• Grew revenue by 11% to $13.7M, increased EBITDA by 8%, and reduced SGA by 20% in 2018 over 2017. Show less

London, England, United Kingdom

Led business strategy and operations for GE Healthcare’s Unisyn probe care business unit with customers across England, Wales, Scotland, and Ireland. • Supervised, engaged, and managed performance for cross-functional service team. • Designed and executed internal and external campaigns to promote brand visibility and service promotion. • Defined marketing and communications strategy and policies for Unisyn services such as site probe assessments and probe contract deployment.•… Show more Led business strategy and operations for GE Healthcare’s Unisyn probe care business unit with customers across England, Wales, Scotland, and Ireland. • Supervised, engaged, and managed performance for cross-functional service team. • Designed and executed internal and external campaigns to promote brand visibility and service promotion. • Defined marketing and communications strategy and policies for Unisyn services such as site probe assessments and probe contract deployment.• Collaborated with marketing personnel to plan and create collateral, merchandising plans, and POS initiatives.• Researched and negotiated third-party partnerships to promote business growth.• Implemented new fleet contract negotiation processes. • Designed optimization tools for probe assessments to improve customer service. • Achieved annual goals within six months; grew business 28% over prior year. Show less

Porto Area, Portugal

Co-founded and managed this institute, leading new business development activities to grow from $14K in revenue and 15 employees to $856K and 166 employees over tenure. • Provided financial direction and leadership to streamline business operations and reduce financial liability. • Designed and implemented cost reduction plan, information and control systems, vertical analysis metrics, budgeting and reporting models, and cash management routines. • Negotiated and restructured all… Show more Co-founded and managed this institute, leading new business development activities to grow from $14K in revenue and 15 employees to $856K and 166 employees over tenure. • Provided financial direction and leadership to streamline business operations and reduce financial liability. • Designed and implemented cost reduction plan, information and control systems, vertical analysis metrics, budgeting and reporting models, and cash management routines. • Negotiated and restructured all financial liability. Show less

Porto, Portugal

Oversaw and led group of 14 field service engineers promoting Dosewatch, innovative application in dose control technology. • Managed design of sales and marketing initiatives, communications strategy, and customer engagement.• Managed and grew $6.8M portfolio through implementing sales strategy, defining customer needs, and applying excellent negotiation skills. • Researched and developed new partnerships to drive business development. • Created and built sales optimization… Show more Oversaw and led group of 14 field service engineers promoting Dosewatch, innovative application in dose control technology. • Managed design of sales and marketing initiatives, communications strategy, and customer engagement.• Managed and grew $6.8M portfolio through implementing sales strategy, defining customer needs, and applying excellent negotiation skills. • Researched and developed new partnerships to drive business development. • Created and built sales optimization tools for field service team. Show less

Porto, Portugal

Managed nationwide negotiations to promote ultrasound service revenue through commercialization. Responsible for financial and operational results of GE Healthcare’s Ultrasound Service business. • Played key role in revenue growth from $2.29M in 2007 to $2.43M in 2008. • Grew contract portfolio from $1.38 in 2007 to $1.59 in 2008.• Contributed to $3.15M in extended warranties in 2008, increase from $1.7M in 2007.• Developed special contract campaigns to drive customer awareness… Show more Managed nationwide negotiations to promote ultrasound service revenue through commercialization. Responsible for financial and operational results of GE Healthcare’s Ultrasound Service business. • Played key role in revenue growth from $2.29M in 2007 to $2.43M in 2008. • Grew contract portfolio from $1.38 in 2007 to $1.59 in 2008.• Contributed to $3.15M in extended warranties in 2008, increase from $1.7M in 2007.• Developed special contract campaigns to drive customer awareness regarding equipment maintenance needs. Show less

Portugal

Reporting to the Commercial Department, I was part of the pioneer team that introduced the concept of internet yellow pages to Portuguese companies being responsible for publicity sales.

Portugal

Reporting to the Key Account Manager, I was in charge of the supervision of the company's supermarkets team (Continente, Carrefour, Jumbo, Intermarché, Pingo Doce, Recheio) as well as for the supervision of promotional actions at point of sale performed by external teams. Also developed merchandising actions at each customer being simultaneously responsible for nurturing sales growth.

Oporto

Developed several control and performance instruments at the Logistics Department reporting directly to the Administration.

Oporto

Public Attendant

Oporto

Public Attendant

Licentiate Degree, Management

Activities and Societies: Junigest - Junior Empresa Universidade Católica

Post-Graduation, Management And Leadership Of Healthcare Services