Tarek Elsherif, Cha, Scpc Email & Phone Number

Cairo, Egypt

New start up hospitality management company with plans to expand in Egypt and in the region.

Partnering with and supporting hospitality team players to set strategic plans to improve performance and reach goals

Hilton Cairo Heliopolis And Waldorf Heliopolis

Looking after the Hilton Cairo Heliopolis and the soon to be re branded Waldorf Astoria Heliopolis

Cairo, Egypt

Abu Dhabi

Part time lecturer, teaching Rooms Division Management and revenue management

Abu Dhabi, United Arab Emirates

* Complete re-branding of the company and existing hotels under operation as well restructuring of the corporate office and setting operations policies.* Setting up the development and expansion plan while signing new management contract (3 new hotels signed in the past 2 years with more hotels in the pipeline.)* Re-writing all brand standards and operational manuals and reviewing all contracts and adjusting accordingly as per OMA, TSA and LOI standards.* Turning around loses and materialized into a break even situation for the first year of operation while re-introducing the Mourouj Hotels to the market in a new shape and form.* Hiring effective professional team on both corporate and hotel level.Achievements* Eliminated the hotel’s debts, developed the brand of Mourouj hotels, acquired 3 new hotel management contracts, improved financial results of operational hotels by 7%, established operational manuals and created corporate loyalty program that is to be launched in Feb. 2014.

Uae

* Successfully opened 6 new hotels within the Middle-East region while handling pre-opening sales, marketing and revenue management set up for 12 new hotels.* Re-structured the sales in all hotels in the region (currently 8 hotels).* Conducted feasibility studies and managed owners’ presentations for new management contracts.* Monitored, evaluated and reviewed hotel performance and assisted in setting directions for the directors of sales and marketing for all hotels.* Handled corporate marketing and branding of Millennium, Copthorne, Kingsgate and Grand Millennium.* Coordinated sales activities with all hotels and head office in London and Singapore while supervising the electronic distribution set-up for all hotels in the region.Achievements* Successfully opened 6 new hotels.* Increased the online business from 6% annually to 18% ($6.2M) by establishing revenue management.

* Managed 5 hotels for the Rotana brand with 14 sales people.* Replaced 120 rooms with high-rated business and implemented banquet revenue management concept by distributing business to small hotels.* Contributed to the positioning of the beach hotel in Abu Dhabi, Al Maha Rotana Suites and Al Ain Rotana hotels and successfully implemented revenue management in all hotels in targeted areas.* Contributed to the positioning of Rotana hotels in Abu Dhabi on all GDS and electronic distribution channels.* Created sales and marketing manuals for the company as the member of the committee.* Signed new contracts with international brands and maximised hotel’s business.Achievements* Planned and implemented budget over 22% for the region of Abu Dhabi & Al Ain and increased the team satisfaction survey from 55% to 80%.* Achieved the highest Revpar in town for 2 consecutive years as well as moved the team satisfaction results from 52% to 85%.* Exceeded the area rooms’ budget by 11% in 2004 and by 26% in 2005 while achieving all KPIs.

New Jersey, United States

* Positively contributed to hotel’s market share in 2003 and successfully managed all GDS booking channels to drive RevPar.* Forecasted production of weekly operations and ensured that corporate pricing standards and strategies are adhered to company standards.* Constantly documented demand drivers and market pressure and formulated 2004 room’s budget.* Actively participated in group pricing discussions and selling strategies.

Cairo, Egypt

* Established and implemented pricing strategies and created all required templates for monitoring and analyzing performances.* Actively participated in formulating the hotel’s annual budget and marketing plan. * Provided a weekly revenue brief presentation to the management with an update on market trends and competitors rates strategies.* Oversaw daily operation of reservations department, monitored all GDSs and CRSs rates and packages and assisted in taking decisions on groups to maintain the desired business mix.Achievements* Achieved the highest RevPar in the market for 1999 and 2001 and successfully positioned the hotel as #1 in RGI for the same years.* First to establish revenue management measures for banqueting and catering.

Cairo, Egypt

* Successfully opened the hotel with 500 rooms and set up sales department with all related manuals, forms and policies.* Created market awareness of newly opened hotel and positioned it as the luxurious corporate hotel in town.* Developed and implemented rate strategies while hiring top corporate sales team.* Ensured aggressive penetration of the corporate market and secured major and high profile business to the hotel.* Identified strength and weakness areas of the team, developed them for promotions and achieved the highest team satisfaction score among all departments by 91%. * Successfully opened the room rate with 109 RevPar and the entire hotel market followed the rate pattern within 6 months

Port Said, Egypt

Muscat, Oman

Gulf Hotel Muscat & Al Sawadi Beach resort

Abu Dhabi, Uae

Cairo, Egypt

Cairo , Egypt

Diploma, Hospitality Marketing

Bachelor Of Science, Accounting

Activities and Societies: Head of Student union 1986 Active member of the Theater team Selected as the Second outstanding student , Cairo.