Responsible for go-to-market and product partnerships including systems integrators, digital health companies, ISVs, technology companies, brokers and consultants.

Led B2B direct-to-customer sales and partnerships, helping establish OURA RING as a dominant player in health wearables.Pioneered new market entry and customer acquisition for corporate wellness and healthcare, driving exponential sales and market share growth.Identified, qualified, and developed new opportunities through prospecting and networking. Managed and maintained sales pipeline and targeted key accounts and vertical markets for development.Formulated and executed comprehensive go-to-market plans, integrating innovative solutions, forging strategic partnerships, refining product positioning, and creating dynamic sales playbooks.

Go to market strategic planning, marketing planning, partner/channel development, and C-Suite advisory services for a growth-stage medical device company.Orchestrated a strategic go-to-market plan that successfully secured funding and fostered key partnerships for a cutting-edge wearable temperature monitoring medical device company.Led partner/channel development. new customer acquisition efforts and the development of sales and marketing messaging.

Led new solutions sales and go-to-market to payers and providers with regional sales teams exceeding annual sales targets.Developed joint solutions and actionable go-to-market plans with ISVs, consulting partners, and alliances.Identified, recruited, and managed the development of over 30 partners to develop solutions on the Salesforce platform.Engaged partner’s field sales organizations, channels, and field enablement teams to create and drive co-sell revenue.

Led business development efforts to create new opportunities in the United States public sector healthcare market through coordinating and managing an extensive extended team of partner, account management, marketing, professional services, and engineering resources. Designed the strategy and action plan for the go-to-market (GTM) expansion of vertical sales, identifying opportunities to increase penetration of a $2 billion addressable market. Coordinated efforts with account teams, strategic partners, marketing, and product development to achieve over $20 million in annual revenue for video, cloud, security, collaboration, and network technology solutions for business process improvement. Led the identification and development of vertical market solutions and sales enablement to differentiate Cisco products and create relevance with customer line of business decision makers resulting in revenue growth of over 10% on an annual basis exceeding overall company growth. Cultivated strategic partnerships with ISVs, systems integrators, outsourcers, and service providers to create new market entry and sales opportunities for emerging industry trends. Identified sales opportunities within the Western Region customer base, coordinated account team and partner sales activities, and established business value as the subject matter expert for C-suite executive customer relationships driving more than $100 million incremental pipeline growth annually.

Directed sales strategy development for Cisco’s Executive Vice President of North American sales. Led the development of 3-year sales plans, country go-to-market plans, new vertical market entry, and new sales models. Led strategic projects including sales team alignment with strategic partners, merger and acquisition sales team integration, and action plans to capture opportunities created by the U.S. Economic Recovery Act.

Led the creation of a “start-up vertical” to grow business in Cisco’s healthcare customers.Developed strategies and execution plans including market analysis, identifying solutions, determining sales alignment and enablement, defining marketing strategies, and preparing business cases for investment. In collaboration with the vertical marketing and product management teams, led the development and creation of marketing communications and collateral including presentations and white papers.Managed sales pipeline and forecasting and coordinated the efforts of vertical solution sales specialists to improve sales motions with regional account teams resulting in 25% year-over-year revenue growth