Tracy Melton Email & Phone Number

Atlanta, Georgia, United States

As part of my job duties, I spearheaded the launch of a 3-phase fuel and payroll card roadmap strategy, with a focus on stabilizing revenue, growing existing segment revenue, and expanding the portfolio. I also led the creation of a data monetization strategy through API exposure and commercial integrations through partner and direct channels. I also led the digital transformation of the customer portal. In my role, I launched an inititative to standardize product management processes by shifting the organization from a feature factory to a customer-centric innovation hub, utilizing customer interviews and pain point analysis. My leadership fostered strong collaboration between product and technical teams, bridging gaps in expertise and ensuring the successful and timely execution of key initiatives.Following are my key contributions to the role:• Negotiated 1st data monetization contract; targeting $50K monthly by devising a partner strategy for referral and reseller channels.• Championed the $20M+ enterprise fuel card and payroll payments initiative by formulating strategies that addressed customer complaints and operational challenges.• Forecasted revenue growth, projecting a 100% increase within 5 years through strategic expansion and improved customer experiences.• Focused a disjointed digital customer experience transformation

Atlanta, Georgia, United States

After earning a promotion to Director of Product Management, I took charge of a team of three product managers focused on APIs, integrations, partner strategies, and payment solutions. I successfully led the development and launch of six key integrations, including Salesforce, QuickBooks, and ConnectWise, which significantly contributed to company growth.To overcome organizational resistance and shift the company’s mentality toward partner-driven integrations, I gained support from the CEO by demonstrating proven results. I assembled a dedicated team of four developers and a product manager, facilitating the launch of essential integrations for various platforms, including accounting, CRM/CPQ, document management, UCaaS, and CX scoring. This collaborative effort not only enhanced our product offerings but also strengthened our market position.An excerpt from the tenure includes the following:• Launched a new integration product portfolio, representing 30% of company ARR within 9 months.• Reduced integration development time from 11 to 3 months using a low-code platform, leading to the launch of 6 integrations; increased integration revenue from $30K to $120K annually with integrations contributing 30% of overall company profits.• Improved team efficiency by restructuring resources—hiring 5 offshore engineers within the same budget as 1 U.S.-based resource, enabling quicker delivery of integrations.• Enhanced sales close rates by addressing the #1 reason for lost deals through strategic integration initiatives, directly impacting company revenue growth.

Greater Atlanta Area

While working here, I led the network design for the Jasper IoT platform, architecting API integrations and creating specifications for operator networks and BSS systems. Moreover, I developed a robust ROI calculator that assessed 35 key metrics, helping customers clearly see ROI and closing deals. By identifying customer needs, I transformed a stagnant product into a key revenue driver and successfully positioned it for market adoption.My accomplishments in this role included:• Secured technical win for 2 deals worth $600K MRR by revitalizing a struggling enterprise mobility management product through customer engagement and strategic feature enhancements.• Minimized sales friction and drove product growth by visiting 30 telecom customers globally, collecting feedback, and providing product recommendations that included key features like rating and charging for call records.

Greater Atlanta Area

Here, I was promoted to Analytics Product Line Manager, where I led a team of product managers, data architects, and developers to drive growth for a portfolio of telecom-focused applications. Initially joining Oracle as an OSS/BSS Solution Sales Architect, I played a role in developing large, complex deals for the Omni-Channel Sales and Service portfolio. Further, I revised the product strategy and secured a leadership role in product management by presenting a successful growth strategy during product strategy meetings. Key contributions in this role were as follows:• Created multi-million-dollar sales opportunities by aligning product offerings with telecom-specific needs.• Revitalized the business plan; accelerated SaaS revenue growth and simplified the customer onboarding process through strategic product enhancements.• Headed the transition from on-premise to SaaS with a focus on revenue growth and faster product adoption

Atlanta, Ga