I’m a designer based in Addis Ababa, Ethiopia. I picked up product design as a hobby while studying design at Alle School of Fine Arts and Design, and over the next few years (+ thanks to the power of the internet) I leveraged a few clever passion projects into a thriving design business.I know from experience that building a creative career can be a challenging and overwhelming endeavor, which is why I love sharing what I’ve learned with others through my channels.My motto is, and will always be, “Big ideas. Great results.” After almost eight years’ in the design industry, I realize that working hard all the time isn't sustainable, but i remind myself and others to take more breaks now.