Temidayo Tiny Rita Fernandes Email & Phone Number

Luanda, Ao

Luanda, Luanda Province, Angola

Consulting to help companies meet their short and long-term objectives, improve their productivity and profitability levels in different areas. • Conduct market research & analysis for companies in the fields of healthcare, FMCG, food & beverage, and banking.• Provide subject matter expertise to assigned business projects according to client’s requirementsDetermine business needs and identify weaknesses through assessment and analyses of business practices and procedures.• Compile and present research findings and recommendations.

Luanda, Angola

Managed and orchestrated strategic marketing activities in the target segments, to drive turnover, relevant market share and profitability. Identified and analysed key opportunities based on a thorough market understanding. Prepared proposals for internal and external sales and merchandising actions, aligned the company profitability portfolio. Aligned budgets to support the Go-To-Market strategy, defined KPIs and developed the brand communication plan, alongside profitable marketing strategies to establish brand consistency, increase awareness, business development and sales. • Developed the product/services roadmap, consistently analysed the market, managed product backlogged, sprint and coordinated beta testing approval process.• Created and monitored new products and services campaign releases (public & private companies).• Drove pitching, positioning, and presentation of strategic digital marketing activities and opportunities to senior partner management team based on research and analysis findings, that resulted in a strong brand market positioning and increased client retention rate.

Luanda, Angola

Worked closely with different sectors from provincial government to various media buyers, advertising agencies and other services, to develop marketing projects. Conducted healthcare market analysis, and elaborated the strategic marketing communication plan, aligned with the overall business strategy, to expand the brand footprint in Angola. Launched the website, social media platforms, and digital campaigns in all channels to generate leads and improve customer acquisition. Developed internal and external communication material, and marketing collateral to support assigned products. Researched competitors' activity and identified new opportunities for the business.• Established the marketing department, defined positions and logistics needed. • Played an instrumental role in the creative process and decision making of the company branding and positioning. • Performed within defined budgets and conducted compliance and due diligence transactions that guaranteed the company's transparency.

Angola

Worked with various departments to deliver marketing campaigns that were unique, impactful, and established the bank as a leader in Angola, through deep analysis of the market trends, competitors, research, cost analysis, creation and enhancement of products, that allowed the business to be competitive. Defined the strategy, consumer related policies and procedures for corporate and private segments and ensured flawless execution. Created and enforced brand identity guidelines and SOPs across the company. Played an instrumental role in the revision of regulatory conditions and helped write terms & privacy for Visa and Mastercards subscribers. Established the presence, process creation and quality assurance of the customer service department. • Coordinated the partnership between the bank and VISA Network being the key point of contact in the relationship of Angola Central Bank and EMIS.• Liaised and interfaced with Angolan government entities such as Angola Postal Office, ENSA (states insurance company) and National Central Bank.• Created debit and credit cards process and bank check by negotiating contracts with suppliers and supporting the development of product prototypes.

Luanda, Angola

Responsible for purchasing functions aspects such as, supplier sourcing, category coordination, price analyses, contract negotiations and supplier management. Managed products stock, monitored and built product price and optimised sales for non-perishable products category. Liaised with management, store managers and merchandisers on a daily basis, recommending actions to minimise cycle time and reduce total costs. Defined in-store promotions, negotiated local and overseas purchase orders for stock replenishment, and maintained turnaround on Invoice/Payment queries, working closely with the Finance department. Headed all importation and freight forwarding processes with exporting companies and the Ministry of commerce. Ensured department objectives were aligned with business goals and reached.• Coordinated the opening of 4 supermarkets stores; leveraging with business investors and operations teams; Handling budget control management, reporting on expenditures, proposing recommendations on import goods and materials while managing contracts and business relationships with over 80 local and international suppliers. • Responsible for product pricing accuracy and product margin increase through competitor pricing research and development of unique projects to assist sales.

Luanda, Angola

• Business strategy (analysis, rationale, implementation and projects follow up)• Conception and development of SOP (standard operational procedure)• Management and execution of projects

São Tomé E Príncipe

Postgraduate Degree, Innovation And Entrepreneurship

Executive Education, Business/Managerial Economics

Estratégia de Gestão, Motivação, Marketing, Finanças, Economia e Gestão de Pessoal

Degree, Business Management

Introdução à Gestão de Empresas; Gestão de Operações e Marketing; Gestão de Tecnologias de Informação, Internacional Business, Gestão de.

Ensino Primário

Ensino Secundário