As a dedicated and results-driven Product Marketer, I specialize in developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. With a solid background in market research, content creation, and campaign management, I thrive on transforming insights into actionable strategies that resonate with target audiences.I hold a degree in Accounting and have expanded my expertise through hands-on experience in diverse industries, including tech startups, cleaning services, and fashion. My journey has equipped me with a robust understanding of customer needs and market dynamics, allowing me to create compelling product narratives that highlight unique value propositions.In my previous roles, I have successfully conducted thorough market analyses to identify trends and competitive landscapes, enabling me to inform product positioning and marketing strategies effectively. I am skilled at crafting engaging content for various platforms, from social media to email campaigns, ensuring that messaging aligns with brand objectives and speaks to customer pain points.My approach is data-driven; I continuously monitor campaign performance and utilize analytics to optimize strategies for better results. I believe in the power of collaboration and often work closely with cross-functional teams—product development, sales, and customer support—to ensure cohesive marketing efforts that drive success.Passionate about staying ahead of industry trends, I am committed to lifelong learning and professional development. I recently completed a certification in Product Marketing to further enhance my skills and insights into effective marketing strategies.I am excited to connect with like-minded professionals and explore opportunities to create impactful marketing solutions that not only meet business goals but also enrich customer experiences.
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FounderTees & CoLagos, Nigeria
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Product Marketing AssociateRotacude Aug 2024 - PresentLagos, Lagos State, NigeriaAs a Product Marketer for a HR and Salary start up which had not launched yet. These were my responsibilities: -Market Research & Audience Insights: Conducted research to define the target audience (schools, HR managers) and identified key challenges in payroll and HR processes, shaping Rotacude’s product features and value proposition.-Product Positioning & Messaging: Assisted in developing clear product messaging to highlight Rotacude’s benefits in streamlining payroll and improving HR efficiency for educational institutions.-Competitive Analysis: Analyzed competitors and identified market gaps, helping position Rotacude as a cost-effective solution with unique features tailored to the education sector.-Customer Personas: Created detailed customer personas to inform product development and future marketing strategies, ensuring the product met the needs of its target audience.-Content Strategy: Helped develop educational content (blog posts, case studies) to engage potential customers and build awareness of Rotacude’s upcoming offerings.-Collaboration with Product Team: Worked closely with the product team to ensure the platform’s features aligned with market needs, providing marketing feedback on product development.Key Achievements:-Market Research: Provided insights that helped shape product features and messaging.-Product Positioning: Contributed to crafting targeted messaging that resonated with the education sector. -
Digital Marketing AssociateTergo Living Feb 2023 - Jun 2024Lagos, Lagos State, NigeriaAs a Digital Marketing Associate in Tergo Living, I played a key role in the rebranding and this were my responsibilities-Rebranding & Brand Identity: Contributed to the rebranding of Tergo Living, helping to define the company’s new visual identity, tone of voice, and messaging across social media.-Social Media Strategy: Developed and implemented organic social media strategies on Instagram and LinkedIn to increase brand awareness, engagement, and lead generation.-Content Creation: Created engaging content, including service showcases, before-and-after photos, and customer testimonials, aligned with the new brand identity.-Community Engagement: Actively managed customer interactions, responding to comments and messages, and encouraging user-generated content to foster a loyal community.-Lead Generation: Focused on driving service inquiries through organic social media campaigns, encouraging direct messages and customer referrals.-Performance Monitoring: Tracked key metrics (engagement, follower growth) and adjusted strategies to improve results and optimize content.Key Achievements:-Rebranding Success: Played a key role in rebranding the company, creating a cohesive and appealing brand presence.-Increased Engagement: Boosted social media engagement and follower growth, resulting in higher brand visibility and customer inquiries. -
Digital Marketing InternTijo And Bibs Aug 2022 - Feb 2023Lagos State, NigeriaIn my role as a Digital Marketing Intern. These were my responsibilities-Developed Social Media Strategy: Assisted in creating and implementing an organic social media strategy for Instagram, Twitter, and LinkedIn to build brand presence and engagement.-Content Creation: Designed and posted engaging content, including product showcases, promotions, and brand stories, to attract and retain followers.-Community Engagement: Actively responded to comments and messages, fostering relationships and building an online community.-Campaign Execution: Supported organic social media campaigns for product launches and promotions to boost visibility and engagement.-Performance Tracking: Monitored social media metrics (engagement rates, follower growth) to assess performance and optimize content.-Hashtag Strategy: Developed and tested hashtag strategies to increase organic reach and engagement on posts.-Customer-Generated Content: Encouraged and shared user-generated content to build social proof and strengthen community ties.
Temidayo Akanmode Education Details
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Adeleke UniversityAccounting -
Accounting
Frequently Asked Questions about Temidayo Akanmode
What company does Temidayo Akanmode work for?
Temidayo Akanmode works for Tees & Co
What is Temidayo Akanmode's role at the current company?
Temidayo Akanmode's current role is Founder.
What schools did Temidayo Akanmode attend?
Temidayo Akanmode attended Treford, Adeleke University, Afe Babalola University.
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