Tayo Sadique Email and Phone Number
Over the last 7 years, I have honed my expertise in Growth & performance marketing, managing over $10m in ad spend and generating upwards of $30m in revenue. My roles have spanned multiple industries, including fintech, B2B SaaS, and consumer tech, in markets across the US, Canada, Africa, and Europe. Leading performance marketing teams for the past two years, I've developed and executed paid and organic campaigns that drove user acquisition and revenue while significantly improving user engagement and conversion rates. 🎯Led performance marketing initiatives at Financial Cents that generated $1.8m in pipeline and close $558K in revenue while consistently surpassing ROI targets and increasing paid-attributed revenue by 30% monthly.🎯At Yellow Card, I managed an $8m budget, expanding the user base from 257K to 2 million, generating $1B in GTV and $27m in revenue across B2C & B2B products.🎯Led B2B customer acquisition for Yellow Card B2B API service using performance and account-based Marketing. Directly driving up to $100m in monthly gross transaction volumes from business partners such as Coinbase, Paypal, Block TBD, Moonpay, & others. 🎯Employ a data-driven approach to optimize performance (LTV:CAC, ROAS, etc.) across key dimensions (creatives, targeting, messaging, landing page optimization, bid strategies, platform capabilities)I excel at➡️Customer-centric growth strategy creation and execution➡️Paid campaign management➡️Website management & conversion rate optimization➡️Creative problem-solving and solution implementationI am self-driven and goal-oriented, excelling in team environments and independent roles. I manage projects meticulously, balancing deadlines while staying organized and creative. I bring a unique blend of creativity and analytical expertise, to create impactful & measurable campaigns.I possess excellent communication, organizational, and interpersonal skills. Committed to continuous learning, I am a highly adaptable and personable individual with a global perspective and exceptionally acute multicultural understanding.SkillsPaid search ads (Google Ads)Paid social ads (Meta, LinkedIn, Youtube, Reddit)Product marketing & go-to-market strategyBudget planning & managementData AnalysisMeasurement & attributionConversion rate optimizationExperimentationCopywritingCommunicationOperations managementTeam leadershipProgrammatic AdsI am eager to solve complex marketing challenges with creative, data-driven & revenue-generating solutions. Connect with me here on LinkedIn to kickstart a conversation!
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Performance Marketing ConsultantWork With Ty Jul 2024 - Present
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Paid Media ConsultantTripledart - B2B Saas Growth Agency Aug 2024 - Oct 2024 -
Manager, Performance MarketingFinancial Cents Sep 2023 - Jul 2024Knoxville, Tennessee, United States➡️ Built the performance marketing function from the ground up at Financial Cents with budgets between $10k-$25k per month in ad spending across all channels.➡️ Added between $50k - $100k per month in revenue attributed to paid campaigns and increased paid attributed revenue by 30% MoM by optimizing our campaigns to reach our ICP➡️ Drove trial signups, demo bookings, and closed-won revenue by building, managing, and optimizing paid search and paid social campaigns implemented across a full-funnel demand generation and demand capture ad campaign strategy➡️ Optimized paid search campaigns to hit CTR as high as 12% and quality score no lower than 6/10, resulting in a 150% increase in trial signups and a 30% decrease in Cost per trial through campaign restructuring, ad copy optimization, bid strategy experimentation, negative keyword optimization, keyword discovery & expansion, and landing page optimization➡️ Optimized paid social campaigns to drive product discovery and retarget high-intent prospects to start a trial, resulting in a retargeting campaign CPA as low as $30 for each trial and a prospecting CPA of $115 for each trial➡️ Executed successful incentivized demo campaigns that drove $60k in revenue with only $2,000 ad spend by retargeting high-intent clients that fit ICP criteria with a $50 gift card offer to sit on a demo➡️ Drove mid-funnel lead generation campaigns with lead magnets such as quizzes, checklist templates, academy courses, and email courses to drive over 6,000 lead magnet downloads at a CPA of $4➡️ Championed creative strategy and collaborated with the marketing designer to create and optimize paid social creatives. Scaling winning creatives, setting up experiments, and documenting learnings to build an iterative creative pipeline for new and existing campaigns➡️ Created dynamic data reporting dashboards for paid ad campaigns on Looker Studio, tailored to meet the needs and understanding of different stakeholders -
Manager, Performance Marketing Global: Paymentapi (B2B)Yellow Card App Jan 2023 - Dec 2023United States* Led B2B customer acquisition for Yellow Card B2B API service using performance and account-based Marketing. Directly driving up to $100m in monthly gross transaction volumes from business partners such as Coinbase, Paypal, Block TBD, Moonpay and others. * Strategic Campaign Execution: Developed and managed marketing campaigns tailored to businesses in the crypto and fintech sectors. Emphasis on understanding and addressing the unique needs of these markets.* Innovative Distribution Channels: I Identified and utilized new and effective methods/channels across paid search and paid social for reaching B2B audience involved in cross-border payment & remittances as well as crypto and related technologies.* Data-Driven Marketing: I leveraged analytics to refine campaign strategies, ensuring alignment with the evolving needs of the blockchain and crypto business community.* Budget Optimization: Efficiently managed budgets, focusing on maximizing ROl within the B2B sector, especially under resource constraints.* Cross-Functional Collaboration: Worked closely with product development, engineering, and sales teams to ensure a cohesive and integrated marketing approach that aligns with Yellow Cards Payments API offerings and market position.* Sales Alignment: Lead generation, tracking and management of stage-specific nurture campaigns for prospects with performance marketing channels. -
Senior Performance Marketing Manager, Sub-Saharan Africa: Platform & Otc (B2C)Yellow Card App Oct 2022 - Dec 2023Birmingham, Alabama, United States* Developed and executed (hands on) comprehensive paid media strategies across 17 Sub-Saharan African countries and various channels with a primary focus on paid social (Meta, LinkedIn,Twitter, Snapchat, Google, etc.) as well as Search Ads on Google and Programmatic ads on Adroll, Hippo, boomplay, etc.* Grew user base from 257K in December 2021 to 1M users by March 2022 further to 2million users in 2023 and increased transaction volume from $5m to $40m per month using demand generation and demand capture performance marketing strategies and campaigns.* I managed between $100k-$200k marketing budget monthly across 10 media channels, including paid social, paid search, and programmatic media sources.* Launched customer activation and remarketing campaigns to increase user activation from <5% to 25% and boost retention MoM from 22% to 60%.* Set up and managed data collection, tracking, and analytics channels with Appsflyer, Google tag manager, Google Analytics, Hubspot, Pipedrive, Zero-party data attribution, and multi-touch data attribution.* Extensive, hands on experience and knowledge of paid search, paid social and other paid media channels that are part of a well rounded performance marketing strategy.* I launched and managed the Yellow card experiment control tower, a data-driven testing framework that helped Yellow Card increase its acquisition funnel conversion rate by 500%.* Led the Webflow marketing project to build campaign landing pages to tailor messaging across different channels and products to align with campaign objectives.* Led the diversification of paid acquisition channels, introducing Snapchat, Twitter, Adroll, HippoAds, Criteo, Boomplay, and other programmatic media.
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Performance Marketing Manager, West African & Francophone Region: PlatformYellow Card App Dec 2021 - Sep 2022United States* Execute and manage advertising campaigns across multiple social media platforms on Meta across 6 West African and francophone countries in Africa, ensuring alignment with our marketing objectives.* Conduct deep analysis to scrutinize the performance of platforms and marketing funnels. Identify growth opportunities and implement strategies to capitalize on these insights and deliver on ROAS targets.* Oversee the technical aspects of tracking setup, including, Appsflyer integration, Facebook Pixel Events and Conversions API (CAPI) integration, to ensure accurate data collection and reporting.* Compile and present detailed reports on campaign performance, insights, and optimization strategies to C-suite executives, offering clear, actionable insights.* Manage the creative pipeline and work with both internal and external resources (designers, producers, talent, etc) to ensure creative standards, on-brand messaging and high-impact resources.* Collaborated as part of a team of media specialists to plan, implement, and optimize paid media campaigns to achieve KPls and business objectives.* Collaborated with marketing, creative, and analytics teams to align paid media efforts with overall marketing strategies and objectives.* Analyzing campaign performance, providing insights, and making data-driven recommendations to enhance ROl and campaign effectiveness.* Managed media budgets, forecasting, and allocation across different channels to maximize results and efficiency.* Fostered relationships with external partners, agencies, and vendors to leverage new opportunities and technologies.
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Growth Marketing ManagerOptery Jan 2022 - Jul 2022San Francisco, California, United States -
Head Of Product Marketing, SwapmonkeyBlueloop Jun 2021 - Dec 2021Lagos, NigeriaDrove acquisition, activation, retention, referral and revenue on the Swapmonkey product by the Blueloop team. I and my team did this by building sustainable, trackable and repeatable marketing strategies and processes that synergised all the various marketing channels employed to acquire, retain and derive value from customers. These channels include but are not limited to:- Paid Social Media advertising- Paid Search advertising- Google and Youtube Display advertising- Email Marketing- Content Marketing- Viral Marketing- Influencer Marketing- Marketing automation to tie all activities together in a way that measuring and repeating success is done with ease. -
Lead, Performance Marketing And Paid Online AdvertisingBlueloop Mar 2021 - Dec 2021Lagos, Nigeria- Launched and managed Viral marketing campaign to drive user acquisition at low-costs.- Setup and managed email marketing automations, optimizing campaign to meet individual needs and behaviour of users.- Design and split-test different landing page and copies- Launched and managed digital Ad campaigns on Snapchat, google and Facebook.-Setup and scales twitter strategy for flux to drive user acquisition-One of three Blueloop customers is likely to recommend either product to a friend.
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Senior Marketing ManagerBlueloop Dec 2020 - Dec 2021Nigeria
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Marketing Manager(Growth): Gerrout By Onas LlcOnas, Llc Jun 2020 - Mar 2021RemoteGrew sales from 50 units per months to 170 boxes per week, growing 20% MoM. On Squarespace, Amazon, Jumia and partner retail stores.Plan, execute, and manage end-to-end demand generation programs including SEO/SEM and paid media. Measure and optimize impact by developing OKRs and analytics to track the impact of your programs on key business metrics.Execute campaigns, managing external agency relations as needed, to optimize acquisition channels (including paid marketing, content marketing, SEM/SEO, influencer marketing) and develop growth strategies for Gerrout in US and EU markets. -
Growth Content MarketerInfatica.Io Jun 2017 - Dec 2020Remote- Assists the department head in carrying out digital marketing campaigns- Worked closely with the marketing head for digital promotions of HVCO materials such as case studies, whitepapers, etc.- Assisted with research and implementation of content for organic SEO success- Built backlinks for content ranking on google- Improved web traffic on already published content by revamping it to include more long-tail keywords we already rank for.- Created useful and captivating content ranging from whitepapers, user stories, email campaign content, email copy, blog posts, videos scripts, newsletters, infographics, e-books to web contents, and social posts.- Created conversion funnels, mapped publishing timelines, researched relevant keywords, write content drafts for freelance writers -
Chief Executive Officer, Co-FounderAirsynq Io Jun 2019 - Nov 2020Nigeria
Tayo Sadique Education Details
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Blueloop (S21) -
Materials Engineering -
Pdts, Unifecs OauPmp -
Pdts, Unifecs OauHse 1&2
Frequently Asked Questions about Tayo Sadique
What company does Tayo Sadique work for?
Tayo Sadique works for Work With Ty
What is Tayo Sadique's role at the current company?
Tayo Sadique's current role is Manager, Performance Marketing || Digital & Growth Marketing Leader.
What schools did Tayo Sadique attend?
Tayo Sadique attended Y Combinator, Obafemi Awolowo University, Pdts, Unifecs Oau, Pdts, Unifecs Oau.
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