Temitope Efuwape Email and Phone Number

Egmarkets is a leading provider of online CFD trading services. The company which has a significant continental footprint with a physical presence in the UK and Nigeria, is on a mission to democratize financial trading. My responsibilities during my tenure there include:➟ Led a team of professionals responsible for various functions, including content creation, social media management, design, and digital marketing.➟ Implemented innovative growth marketing tactics aimed at… Show more Egmarkets is a leading provider of online CFD trading services. The company which has a significant continental footprint with a physical presence in the UK and Nigeria, is on a mission to democratize financial trading. My responsibilities during my tenure there include:➟ Led a team of professionals responsible for various functions, including content creation, social media management, design, and digital marketing.➟ Implemented innovative growth marketing tactics aimed at amplifying brand awareness and driving customer acquisition.➟ Monitored competitor activities, market insights, and user journeys using both external and internal data to inform marketing strategies and achieve departmental KPIs.➟ Oversaw all aspects of marketing execution, encompassing campaign planning, budget allocation, and implementation across various channels including advertising creatives, media channel development, social media, KOL marketing, and online and offline media plans.➟ Organized retention programs utilizing platforms such as Twitter Spaces and online webinars covering both basic and advanced CFDs trading topics.➟ Developed customer journey mapping strategies from acquisition to engagement and retention phases.➟ Designed and optimized customer communication channels, leveraging data analysis to enhance customer journey touchpoints.➟ Implemented a feedback mechanism architecture to identify and address areas of customer friction, leading to continuous improvement initiatives.➟ Oversaw the rebranding of the company’s trading module contents and syllabus for trading education. Show less

➟ Develop and manage all facets of digital marketing, including strategy, SMM, performance marketing, email marketing, mobile marketing, and SEO, to achieve the annual digital sales revenue target.➟ Acquire 20-50 qualified leads monthly and drove lead-to-sale conversion rate by 35%.➟ Create targeted retention campaigns based on client behaviours, increasing the LTV of clients by 25%➟ Improve conversion rate and Increase ROAS KPI by 150% through guided marketing… Show more ➟ Develop and manage all facets of digital marketing, including strategy, SMM, performance marketing, email marketing, mobile marketing, and SEO, to achieve the annual digital sales revenue target.➟ Acquire 20-50 qualified leads monthly and drove lead-to-sale conversion rate by 35%.➟ Create targeted retention campaigns based on client behaviours, increasing the LTV of clients by 25%➟ Improve conversion rate and Increase ROAS KPI by 150% through guided marketing strategies that involved analysis from 1000+ users.➟ Implemented on-page and technical SEO-focused website optimization campaign which led to a 15% sales growth from organic traffic.➟ Increased website traffic and inquiries through a total rebrand and repositioning in 2021 resulting in a multi-faceted consumer-centric brand.➟ Management of annual marketing budget and delivery against corporate KPIs➟ Increased impression share to 200% and increased brand position on Google SERP➟ Worked on more than 100 PPC campaigns across paid advertising channels such as Google, Facebook, Instagram and Twitter➟ Work with the Client Success team to develop actionable, data-driven insights to inform product/sales and marketing strategy.➟ Manage product launch plans and delivery for the brand including Eagletrade, a naira-focused trading platform ➟ Quarterbacked a weekly email newsletter (Egmarkets Biscuits) geared at breaking down trending financial markets news into digestible bits and grew the audience list by 50% per year. Show less

Sub-managed a team of content writers for the purpose of creating an educative and entertaining trivia/news app while growing the trivia database to almost 50,000 questions➟ Wrote more than 10,000 trivia questions across different categories while also crafting content to suit marketing events such as for the Nollywood movie, "Chief Daddy" and Falz the Bahd Guy's annual concert ➟ Led the execution of our content strategy which propelled TQ Trivia to becoming the highest-ranking… Show more Sub-managed a team of content writers for the purpose of creating an educative and entertaining trivia/news app while growing the trivia database to almost 50,000 questions➟ Wrote more than 10,000 trivia questions across different categories while also crafting content to suit marketing events such as for the Nollywood movie, "Chief Daddy" and Falz the Bahd Guy's annual concert ➟ Led the execution of our content strategy which propelled TQ Trivia to becoming the highest-ranking mobile game in Nigeria, edging out more renowned names such as Candy Crush and Clash of Clans.➟ Designed the content strategy for daily trivia gaming events while carrying out A/B tests to inform user engagement➟ Crafted the benchmark content strategy for other writers to work with the goal of effectively edutaining the target audience➟ Wrote, designed and edited stories and listicles on daily trending topics and news➟ Contributed to marketing efforts that grew the user base to over 120,000 users➟ Worked on feedback systems to ensure quality assurance➟ Show less

➟ Wrote and edited more than 100 different pieces across 6 published magazines (online and offline) while sticking to best practices and deadlines ➟ Contributed to Search Engine Optimization strategy to create over 500 longtail keywords for brand website➟ Reviewed more than 100 bars, restaurants, and hotels for online and print publications➟ Conducted more than 40 interviews for features online and print➟ Managed brands' social media output as well as website… Show more ➟ Wrote and edited more than 100 different pieces across 6 published magazines (online and offline) while sticking to best practices and deadlines ➟ Contributed to Search Engine Optimization strategy to create over 500 longtail keywords for brand website➟ Reviewed more than 100 bars, restaurants, and hotels for online and print publications➟ Conducted more than 40 interviews for features online and print➟ Managed brands' social media output as well as website content➟ Developed a dynamic social media calendar that increased engagement by more than 300% within the first two months➟ Developed varied briefs – many with an entertainment or lifestyle focus – from concept to delivery➟ Worked closely with clients to develop unique content strategies to promote their products➟ Conducted on-the-ground research to incorporate content that the target audience wants to readAs a Managing Editor at City Info, I was in charge of a team of freelancers, editing and publishing their work, together with writing in-depth reviews and guides. In addition, I also managed the social media outlets and content management system (CMS) for the brand while working with the design team to develop exciting digital and print campaigns Show less