Key Responsibilities:- Strategic Marketing Leadership: Develop and implement comprehensive marketing strategies that align with our business goals, focusing on brand positioning, market penetration, and revenue growth.- Brand Development: Oversee the creation and promotion of Sendar's brand identity, ensuring a consistent and compelling message across all channels.- Digital Marketing: Lead digital marketing initiatives including SEO, SEM, social media, email marketing, and content marketing to drive online presence and engagement.- Market Research and Analysis: Conduct thorough market research to identify trends, opportunities, and competitive landscape, leveraging insights to inform marketing strategies and product development.- Customer Acquisition and Retention: Develop and execute customer acquisition and retention campaigns, utilizing data-driven approaches to optimize performance and ROI.- Team Leadership and Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of creativity, innovation, and excellence.- Partnership and Collaboration:Forge strategic partnerships and collaborations to enhance brand visibility and expand market reach.- Performance Tracking: Establish KPIs and metrics to track the effectiveness of marketing campaigns, providing regular performance reports to stakeholders and adjusting strategies as needed.Key Achievements:- Successfully launched Sendar.io, establishing a strong market presence and gaining significant traction within the first year.- Implemented data-driven marketing strategies that resulted in a significant increase in customer acquisition.

. Employ the right hands to various task. Strategize with team on future projects and marketing. Focus on growth and partnership opportunities. Expanded business to Kenya, Ghana, Tanzania etc

. Creation and implementation of marketing strategies and budgets, both online and offline.. Managing of the Marketing team and Social media team. Worked as the GM, as all other managers reported to me . Bank POS reconciliation . Standardization of the cooking specifications/recipe Achievements:1. Doubled business revenue and profit within 3 years2. Grew digital presence, with over 140k followers over all social media channels3. Conceived the idea and initiated the popular annual themed event called " Sailors Anniversary Celebration". 4. Fostered partnerships with top brands eg Nigerian Breweries, Hennessey, Red Bull, Budweiser etc5. Initiated HR Policies for hiring staff profiles (still used today)6. Opened 2 new hospitality businesses (The Yacht Hotel and Smokes)

Marketing:1. Bringing new customers via sales of products/services and account opening2. Growing the balance sheet, in terms of deposits, assets etc3. HNI customers management4. Loan processing for SMEs and big corporates5. Budgeting and planning for the unit, based on forecasted income and expenses

* Managed an operation of 15 trucks and their drivers (A very challenging but interesting experience)* Grew fleet of trucks and expanded by using 3rd party trucks* Set a tracking system on trucks, this aided accountability of the drivers and trucks* Quadrupled the revenue, by using a better pricing strategy, brought in better partners, and reduced accidents

*Ensured the final products met with customer's specifications*Checked the quality of every product brought into the company eg diesel, polyethylene pallets, paints etc