Director
CurrentI have played a vital role in building and developing IPM as the promotional marketing industry’s most powerful voice on behalf of over 170 agencies and service partners. This includes representing promotional marketing interests at Government level and acting as self-regulator in promoting best practice. Throughout this time, I have acted in various leadership capacities - as my LinkedIn profile shows - at various times acting as Chairman, Vice-Chairman and Acting CEO. Key achievements• IPM Finance Team Member overseeing the annual budget, forecasts, commercial contracts, employment contracts and statutory accounts• Created the IPM Legal Code certification process in 2017 in association with CAP• In 2019 created ‘Community Groups’ for enhanced membership engagement including Experiential, Brand Partnerships, Tech and Innovation and Promotional Marketing Services • Took over running the annual IPM Awards in 2009 and transformed from loss making to IPMs most significant profit generator • Created the Generation Group for younger members, recruited from IPM Diploma graduates in 2009• Conceived and created the IPM Seal, a promotional accreditation scheme to provide consumer protection and reassurance in 2009• Led re-brand from The Institute of Sales Promotion to Institute of Promotional Marketing• Restructured the organisation in 2012 into different functions including HR, finance, administration, IT and memberships• Re-established and re-built relationships with Direct Marketing Association (DMA), Institute for Practitioners in Advertising (IPA), Chartered Institute of Marketing (CIM), Advertising Association (AA), The Advertising Standards Board of Finance (ASBOF), Advertising Standards Authority (ASA) Committee of Advertising Practitioners (CAP), European Association of Communication Agencies (EACA)