Senior Marketing Professional with 15 plus years of experience planning, executing and tracking media/marketing programs within the US as well as throughout Europe for products and services. Project Management includes direct mail, SEO/SEM (PPC programs), email campaigns, PR, web design and content, tradeshows and seminars, list research, media buying, and more.Specialties: SEM/SEOInternet MarketingPPC Campaign research, implementation and managementDirect Marketing planning, executing and trackingData AnalysisEmail marketingMarketing Project ManagementProduct PackagingMedia Buying (Online, Print)List Research and purchasingSoftware Experience (Photoshop, Dreamweaver, Illustrator, InDesign, Acrobat,Quark, MS Office, Analytics Software - Google, ClickTracks, Omniture)