• Improved customer engagement and customer service by 30% within 1 year by managing the development and implementation of the site chatbot.• Increased organic website traffic 25% month over month using inbound engagement campaigns and implemented UX and UI site improvements, brand activations, and testing and learning.• Led five teams of marketing associates to collaborate with cross-functional teams and customers to create, optimize, and report on website, email, and social media content.• Agile Product owner, responsible for keeping the content and the conceptual and technical integrity of the team’s JIRA backlog, leading to increased efficiency and faster go to market campaigns.• Collaborated with brand managers, CRM, and IT teams to ensure site-wide branding consistency for the clients. Found areas in need of critical improvement and implemented strategies to achieve target

• Launched a new website in 8 months that improved results over an old website by 200%; decrease bounce rate, page time on site, page views, and increased organic traffic by 65%.• Decreased bounce rate by 25%, decreased page load time 60% improving site performance and consumer experience.• Collaborated closely with IT, media agencies, product marketing teams, and designers in the design, development, and launch website content.• Improved the user experience on the website, watched success by tracking the analytical performance and KPI measurements. Reporting analytical results and making recommendations for optimizations.• Collaborated with key external stakeholders to develop and execute landing pages, ratings/review campaigns, social media campaigns, and other dynamic content.

• Increased program enrollment applications by 38% over 4 years with better results and led the program through a 50% YoY growth surge including an increase in the caliber of the applicants.• Filled 300+ Internal Medicine, Geriatric Medicine, and Palliative Care fellowship program seats through marketing the Geriatric Medicine and Palliative care programs graduating medical residents.• Reduced marketing costs by 25% while increasing lead generation through the creation and integration of marketing plans and materials; produced innovative and engaging traditional content material. • Leveraged experience in digital marketing, content marketing, and strategic project leadership to develop marketing and communication tools such as press releases and media alerts.• Created marketing content for the educational website, managed the content calendar, and internal communications, which improved engagement and communication to NYU faculty, fellows, and affiliates.• Implemented new procedures and technologies that improved efficiency and streamlined operations.

• Triggered ten times increase in brand awareness by creating and deploying social media content to increase traffic and increase leads to the website.• Contributed to a 200% growth in Facebook likes and followers through careful crafting social post, social ads, and channel management. • Assessed social media activity to supply insight for digital campaigns through Google Analytics insights, which increased followers, page engagements, and conversions.

Accomplished and implemented designated projects as directed by management.Maintained development of press and outreach materials, including: Press releases, Brochures, E-newsletters, Media alerts, Press kits.Prepared presentations for meetings and upcoming events.Key Accomplishments:Sustained, updated, and developed media contact lists.Managed editorial calendars.Scrutinized trends and identified timely news angles in arts, entertainment, and culture. Accomplished and implemented designated projects as directed by management.