Teney T. Email & Phone Number

Honolulu, Hawaii, United States

-Product Marketing Lead: Drove user growth from 4M to over 16M as the Product Marketing Manager for Webex Calling.-Global Expansion Execution: Expanded market reach from 85 to 180+ markets globally by driving localized media launches, sales efforts, and customer support initiatives.-Tailored Product Messaging: Developed targeted product messaging customized for specific audiences, ensuring clear communication of value propositions, driving engagement, and increasing conversion rates across diverse market segments.-Strategic Go-to-Market Planning: Maximized visibility and user adoption through well-defined go-to-market strategies, ensuring seamless execution and a strong market presence.-High-Profile Feature Launches: Led successful launches of new features, including AI tools like Audio Intelligence, Webex AI Codec, and AI Assistant, delivering strong market impact under tight deadlines and limited resources.-Campaign Execution: Developed and executed campaigns that increased leads, user engagement, and sales conversions.-Creative Asset Development: Collaborated with design teams to produce diverse marketing collateral, including websites, short-form content, in-depth eBooks, and videos.-Cross-Functional Collaboration: Partnered with Product Management and Sales teams to refine the roadmap and translate new features into compelling narratives, sustaining strong market momentum.

Palo Alto, Ca

• Achieved 400% growth in paid subscriptions within a year by launching new pricing strategies, executing digital marketing campaigns, and implementing UX enhancements.• Managed monthly digital marketing budgets of $20k-$30k, optimizing spend to meet growth targets while reducing CAC by exploring new markets and refining messaging.• Developed detailed buyer personas and crafted targeted messaging, driving growth and improved conversion rates.• Conducted in-depth competitive analysis to shape differentiated messaging, inform product features, and recommend new pricing models.• Led user testing initiatives that guided new feature development and improved customer retention; optimized sign-up UX to reduce drop-offs by 40%.• Collaborated closely with engineering to prioritize features and ensure seamless product launches for subscribers.

San Jose, Ca

• Responsible for defining 8x8's competitive messaging and positioning, and empowering Sales with the training and collateral necessary to win deals.• Collaborated with Product, Engineering, Marketing and Sales teams to understand market dynamics and define strategies for differentiation.• Created collateral to educate, motivate and empower 8x8's global Sales teams, and trained the company's Sales teams through interactive events.• Synthesized large sets of sales data to create win/loss analysis that helped to drive product and marketing decisions.• Mentored junior team members and interns to perform competitive research and develop sales content.

Sunnyvale, Ca

• Product Marketing Manager at ShoreTel, Inc., a leading SaaS provider of hosted unified communications and collaboration solutions.• Developed ShoreTel’s competitive marketing program, including competitive collateral such as battlecards, competitive presentations, webinars, whitepapers, website and blog content.• Key contributor in go-to-market activities for significant ShoreTel releases.• Lead speaker at ShoreTel partner events.• Developed market sizing and forecasting models to identify and prioritize new target markets for ShoreTel’s SaaS collaboration solutions. Presented research to executive staff.• Performed primary and secondary research to develop use cases and competitive differentiators for ShoreTel solutions.• Led meetings with leading industry analysts to articulate ShoreTel’s strategy, refine market definitions and distinguish ShoreTel from its competitors.• Worked closely with industry analysts tracking revenue and market share in the collaboration market to ensure that ShoreTel’s market position is accurately represented.• Managed numerous, high-profile projects with industry analysts, including the development of a TCO tool, the definition of emerging markets, and the creation of whitepapers.• Created and maintained database of statistics published by industry analysts. Provided quarterly reports and analysis on published industry research to executive teams within ShoreTel.• Worked with executive teams to develop revenue forecasting models used to validate and test internal forecasts against external macroeconomic and industry metrics.• Worked with sales and channel partner teams to analyze competitive data from sales engagements and refine competitive positioning.• Developed Excel and web-based Total Cost of Ownership tools used by sales teams and channel partners.

Newark, Ca

• Lead analyst responsible for Revitas’ new market development activities.• Leveraged primary and secondary research to define market segments and develop market size and opportunity statistics. Defined methodologies for forecasting new market revenue and profit based on size, market need, and market fit assessments. Presented recommendations to Product Management and Executive teams.• Synthesized large sets of Salesforce.com data to analyze Revitas’ performance by product and segment.• Worked with Product Managers to define key performance indicators, and developed Excel-based dashboards to summarize period performance.• Developed pricing models for Revitas’ products based on the analysis of large sets of historical win/loss data.

Cupertino, Ca

• Led financial analysis, valuation and prioritization activities for Alliacense’s IP portfolio acquisition division.• Worked with engineering and IP teams to develop valuation models for a diverse range of technology portfolios. • Presented portfolio acquisition recommendations to management, including profit projections, suggested acquisition/partnership terms, portfolio synergy analysis, and evaluation of licensing models.• Played a central role in the launch of four, high-profile IP portfolios.• Conducted market growth and comparable royalty rate research to develop portfolio pricing models.• Identified prospective licensees using primary and secondary research resources.• Worked with engineering and IP teams to forecast profit and revenue from prospective licensees, and prioritize claim chart and licensing activities in order to maximize ROI.• Developed briefing materials and Excel-based pricing tools for licensee meetings.• Led licensing meetings and negotiations with a broad range of prospective licensees.• Presented technical portfolio data, license terms and conditions and financial proposals.

Palo Alto, Ca

• Lead Market Analyst responsible for enterprise collaboration, e-mail security, VoIP, and unified communications markets.• Created models to calculate market size and market share, and develop market growth forecasts.• Conducted briefings with leading technology firms to analyze market trends and statistics. Worked closely with clients and key industry figures to develop white papers.• Interacted with press to drive interest in research reports and provide analysis and commentary on industry trends.• Developed, administered and interpreted surveys to establish key market metrics.• Represented The Radicati Group as a lead speaker in technology webcasts, corporate events and industry conferences.

Mba, Marketing, 3.74

Bs, Marketing

High School Diploma