At SAMA Alliance, we unite the expertise of top marketing agencies to deliver bespoke strategic solutions that are both globally informed and locally grounded. Through innovative collaboration, our combined skills craft impactful campaigns that resonate deeply within the Southeast Asian market.

Skribble specializes in making digital transformation accessible to all businesses. We believe that every business should have a sound digital blueprint that is affordable, relevant to their industry, scaleable and size-appropriate, and sustainable. Whether it is a traditional business looking to stay competitive or a young company that's growing, we want to help business owners take care of the technology so they can focus on taking their business to the next level.

Passionate Advocate for Digital Advancement | Industry Trailblazer | Boundary-Pushing Innovator | Visionary LeaderAs a Digital Director at BLWN, my mission revolves around achieving key goals to advance digital adoption and drive innovation within the creative industry.Key Goals🌐 Digital Evolution Catalyst: I am committed to catalyzing digital transformation within our agency and across the creative realm. My goal is to identify opportunities for seamlessly integrating cutting-edge digital technologies into our projects, ensuring our clients remain at the forefront of innovation.🎓 Education Advocate: As an advocate for education, I aim to empower others with knowledge. My goal is to foster a culture of continuous learning and digital fluency, both within our team and beyond. I organize workshops, webinars, and industry seminars to promote digital literacy.🌈 Innovation Explorer: I embrace the challenge of exploring new digital avenues and pushing boundaries. My goal is to lead pioneering efforts, experimenting with emerging technologies, initiating groundbreaking campaigns, and embracing unconventional creative strategies in each project.🌠 Visionary Trailblazer: My goal is to not only set the standard but to establish a visionary paradigm for others to follow. I lead by example, advocating for bold ideas, fostering a culture of creativity, and inspiring our team to strive for excellence in every project.

Transformational Leader | Corporate Growth Catalyst | Culture Architect | Financial Steward | Visionary MentorServing with an unwavering commitment to achieving key goals that transform our agency from a startup setup into a corporate powerhouse. My leadership journey revolves around bringing in systems and processes, nurturing our people and culture, leading leaders, and ensuring robust financial health and investor relations.Key Goals🌱 Corporate Growth Catalyst: My primary mission is to propel our agency's growth from a humble startup setup to a robust corporate structure. I strategically steer the company towards expansion, diversification, and market leadership.📊 Systems and Processes Maven: I implement efficient systems and processes to drive scalability and sustainable growth. My goal is to create a well-oiled machine that maximizes productivity and optimizes resource utilization.👥 People, Culture, and Performance Champion: I am dedicated to managing our agency's most valuable assets - our people. I foster a culture of excellence, inclusion, and innovation, while also ensuring peak performance across all teams.🌟 Leader of Leaders: My role involves leading leaders in various fields within our agency. I empower and mentor our top talent, fostering a dynamic leadership team that can guide us through any challenge.💰 Financial Steward and Investor Relations: Managing corporate finances and maintaining strong investor relations are crucial components of my responsibilities. I work diligently to ensure financial stability and create value for our investors.

Lead Sime Darby Property's Digital Transformation Agenda.Owner of Digital Tranformation Blueprint and Strategy focusing on improving existing processes, customer experience, digital adoption, and, disrupt the real estate industry.Identify key digital transformation opportunities within the group across Property Development, Hospitality & Leisure, and Property Investment and work with business leaders to seize the opportunities.Provide consultations and project management to key business segments embarking on digital transformation projects.Manage the research & development of relevant prop tech and pipeline of project portfolio.Engage industry partners, technology leaders, and solution providers to complement internal capabilities.

Spearhead Sime Darby Property Group digital marketing1. Strategize, plan and manage all digital campaigns including digital ads and digital media (FB, Google, aggregator sites, and other DSPs)2. Develop and implement integrated digital marketing strategies (Mobile, web, social media, email, Google Business Listing, CRM), including SEO and digital optimization.3. Explore new and innovative digital campaigns leveraging on latest technology including behavioral targeting, movement-based audience, and various modern retargeting.4. Train and develop interns, trainees and executives within the team.5. Manage and track ROI of multi-million Ringgit per annum digital campaign budget.Lead digital optimization, marketing & sales analytics, and data-driven digital customer experience1. Bridge online-to-offline gap to build a holistic customer experience.2. Track and optimize performance across all digital channels.3. Multichannel data analytics for actionable insights and continuously explore improvement opportunities4. Research and implement various innovative digital initiatives.Lead process and system enhancement1. Official website revamp with focus on mobility, personalization, web integration and analytics to deliver an enhanced personalized web experience as well as generate useful insights.2. Salesforce CRM and Sales Cloud redesign.3. Built internal advanced email marketing capability and remove vendor reliance.4. Established a performance tracking process for digital spend to facilitate ROI improvement and improve performance marketing.

1. Develop and implement digital strategy for startups and SMEs, across various industries2. Advise and consult business leaders on technology, digital execution, and customer experience.3. Data consulting and analytics, data architecture, ETL. 4. Project manager for web, mobile, and tech related development.5. Conduct business development workshops to bring existing business into the digital space.6. Carry out research, preparation and due diligence for business proposals, grant applications, government engagement, partnerships, investments, etc. for various business opportunities.

1. Graduated Top 10 out of cohort of 60.2. YCDP is a 2-year leadership development programme aiming to equip participants with both personal and professional leadership skills essential to become world-class CEOs. 3. The objectives includes building leadership skills, enhancing employability by building critical skills, receiving coaching and mentoring from established business leaders, and building a strong network of professionals.4. Completed business challenges for challenge sponsors including Axiata, TNB, CCM Duopharma, and Boost in Malaysia and in Nepal.

1. Design and develop APIs for operations, finance, marketing and consumer research with Google Analytics, Google Adwords, and Facebook API for audience creation, and reporting including click performance.2. Data cleansing, rationalization, enrichment, and analysis of advertizing-related information including clicks behavior and ads profitability.3. Conceptualize, validate and set up data models and ETL to create a self-service dashboard for the business users.

Lead hands-on data science training workshops covering:1. Data Science Primer2. Data analytics for Marketing (Marketing Analytics)

1. Strategic consulting including business digital strategy, customer engagement, and digital marketing.2. Business and functional analyst including system enhancement and implementation reviews. 3. Data modelling, analysis, and insights gathering for cross-industry data.4. Innovation and new technology research focusing on IoT and big data applications.5. Vendor management.

12-months rotation program within the Internal Audit (IA) function to be exposed to various business divisions and how each divisions operate.Involved in various routine audits and business advisory services for Property, Plantation, Motors and Group Head Office. Worked on and independently automated various business processes within the audit functions to improve the efficiency and accuracy of audit testing.

Peer tutor for Chemistry undergraduate classes including, Chemical Engineering, Chemistry, Calculus and Computer Science courses.

Involved with development and data migration for Sustainability Management System that introduces intuitive end user experience for carbon accounting data collection.Experienced carbon accounting using GHGProtocol and generated relevant reports and analysis.