Carousell Group is one of Asia's tech unicorns and a leading classifieds marketplace with a focus on recommerce and sustainability. Carousell Malaysia Portfolio: 2022Mudah Portfolio: 2023• Driving the strategic marketing direction and proposition in the local market.• Developing the marketing and digital plans in alignment with the business objectives of the country.• Providing inputs to the strategic programs, championing the needs of the local market and consumers.• Localizing and adapting the regional strategic programs to suit the local needs. • Leading and overseeing the country marketing operation and driving achievement of business performance metrics.• Drive creation and success of local insights-driven programs; ie, segment plans, social media management, PR programs and test-and-learn projects. • Proactively evaluate and understand market needs vis a vis products and services offered, ensuring that our offerings are competitive and ahead of industry requirements, allowing us to provide amazing service resulting in customer loyalty.• Build and drive a team of motivated individuals who are committed towards organizational purpose and goals, infusing in them the values and culture of Carousell.• Ensure smooth teamwork between local teams, regional counterparts and inter-unit partners, creating a culture of collaboration and excellence in the process.

Goama is a GaaS (Gaming as a Service) platform that enables the gamification of modern businesses and apps. Goama also helps create branded games for businesses.At Goama, I am responsible for developing marketing strategies to establish and grow Goama’s positioning as the preferred Gamification Engine in the B2B market.• Own and plan the B2B marketing programs including SEO, SEM, social media campaigns, email marketing, webinars and events, partner activities, and marketing automations.• Manage content strategy on website, blog, and social media platforms, and create new content including videos, landing pages, e-books, white paper, articles, and case studies.• Optimise existing growth channels and continuously test new, ambitious campaigns to uncover untapped acquisition opportunities via digital channels and through partnerships.• Deliver compelling product and brand positioning with clear brand voice and guidelines to establishing a prominent presence in the markets where we operate.• Closely monitor performance metrics and proactively optimize programs and processes to deliver results.

Vettons is an enterprising technology and ecosystems provider that is fundamentally changing and amplifying new standards in the digital business landscape.I led the brand advocacy and influencer marketing division under the marketing department.• Lead for VOL (Vettons Opinion Leaders), an influencer programme within Vettons.• Worked with suitable and potential partners to advocate the Vettons brand.• Developed brand advocacy and influencer marketing strategies, and campaigns that work across all online and offline channels e.g. events, social media, online content, etc.• Oversaw influencer pool and manage influencer engagement and activities to drive customer acquisition and brand awareness.• Planned and led CSR campaigns.• Worked cross-functionally to align influencer and partnership strategy around the different Vettons and partner brand marketing campaigns and major marketing initiatives.• Developed and managed new and influencer initiatives, online and offline, that deepens Vettons’ relationships with key influencers and supports content creation.

At Common Ground, coworking means more than a desk and internet connection in a communal workspace. With its ever-growing number of locations across Southeast Asia, Common Ground is building an engaged community and vibrant ecosystem to help ambitious, fast-growing companies take business to the next level. During my time here, I developed and executed influencer marketing strategies and campaigns to amplify the overall marketing plan.- Leveraged social media and influencer marketing to increase average consumer engagement across Instagram and Facebook and to increase followers, reach, and impressions.- Worked with advocates for the brand to increase occupancy, leads, and brand awareness.

WORQ is more than a workspace, it is a community where individuals achieve greater results through sharing of experiences and helping one another. It is a coworking space for networking and collaborating with individuals from different backgrounds such as entrepreneurs, investors, MNCs, government agencies, NGOs, digital marketers, programmers, creatives, and many more.At WORQ, I led the marketing department, marketing the whole brand and all its outlets.• Gained leads for sales to convert into customers, through marketing efforts, both online and offline.• Responsible for both public relations and media relations, ensuring maximum coverage every time there is a story to tell.• Established partnerships with other companies such as startups, government bodies, and others who will not only benefit WORQ’s community of customers and business owners, but also enable the company to cross-sell to each other’s customer list.

Co-founded and managed all digital, marketing, business development, and product related work of an ecommerce startup focused on helping local designers sell off their overstocked collections.

Responsible for the global digital marketing strategy, and product management of an edtech company. I led a team of international marketing executives, digital executives, and editors to ensure we deliver successful products. • Developed and implemented global digital marketing strategies.• Managed an international team of digital, marketing, and editorial executives.• Managed and lead the design team.• Tracked conversion rates and made improvements on UX and SEO.• Developed digital advertising/service packages for clients.• Developed case studies together with the business development team, and the clients.• Evaluated customer research, market conditions and conducting regular competitor analysis.• Oversaw the development of new and current online products, and using market data, to identify ways to enhance those products based on public perception.

IDP Connect: A gateway to the world's largest community of students. IDP Connect is the strategic partner of choice for institutions seeking access to engaged student communities. As part of IDP Education, the world leader in student recruitment, IDP Connect uses its global expertise, data-driven insights and trusted human connections to match universities, schools and colleges with the right students from around the world.As Digital Marketing Executive and Website Manager at IDP Connect, I implement, track, and optimize digital campaigns across all digital channels. I am also responsible for improving the content, and user experience of these websites. I also manage a team of editors to build content for these websites.

Led the online and offline marketing strategy of a 4-star boutique hotel in London.