Along with my co-founders at Beaubble Inc., we launched in 2020 taking the relationship between brand and community to the next level: Our products are formulated alongside The Monday Born Experience, a group of 8-12 customers selected to test out samples right along with my product development counterpart and me, discussing feedback over zoom calls. The MBX participants' names are printed on the box of the product they helped us develop. This is a first-of-its-kind model pioneered by Monday Born. Our products are available via drop model, ensuring no large purchase orders sit in a warehouse or a retail stock room past shelf life or expiration, (as is common but flawed in skincare as shelf life directly impacts the efficacy of skincare products) delivering the freshest batch of product to our customers as possible.