Matthew T.

Matthew T. Email and Phone Number

Founder @ Forteqia Ventures
United Kingdom
Matthew T.'s Location
United States, United States
Matthew T.'s Contact Details
About Matthew T.

My Motto: Do what you love, love who you are, be good to others and the rest will follow. Leader focused on human-centric marketing, creating engagement through experiences & creative, driving demand and growth. A forward thinker who leads with a passion and solves the problems by understanding the audiences, creating experiences that span across all touch-points using data-first approach. Having grown up in the digital era, I have been the first on channels and platforms, defining how to use them and establishing the best practices. Success in developing multi-audience, highly successful and award-winning programs and campaigns. Consistently using data and technology, to build and influence comprehensive strategies, positioning products, pricing, and marketing to achieve targeted demand and growth while maintaining corporate and brand integrity. Forward-looking initiator. Skilled at understanding business goals to align products/markets, anticipating and capitalizing on trends to propel new business growth and revenues.Audience marketer. Embraces opportunities in the data-driven world to understand and build audiences segments and dynamic information at a rapid pace; creating approaches in real-time to target, engage, and drive growth faster.Focuses on people, culture, and environment to ensure creativity and productivity, with the assertion ‘Be kind to others’ in mind, strives to be a good leader with high moral character and integrity while inspiring others.Student of the world constantly learning and being forward-leaning to identify trends, emerging myself to learn and take part in communities to stay relevant.

Matthew T.'s Current Company Details
Forteqia Ventures

Forteqia Ventures

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Founder
United Kingdom
Matthew T. Work Experience Details
  • Forteqia Ventures
    Founder
    Forteqia Ventures
    United Kingdom
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  • Sniffies
    Vp Growth & Channel Marketing
    Sniffies Aug 2023 - Present
    Seattle, Wa, Us
    Strategy, Planning & LeadershipLed the international Go-To-Market (GTM) strategy, focusing timelines, resources, media, and channels for successful growth.Supported scaling of internal and external teams to support continued growth of teams.Identified upsell/resell opportunities in the customer journey and through partner and affiliate marketing partnerships.Directed paid media strategy, planning, execution, and optimization to drive growth and conversions.Analyzed customer behavior and competitors to recommend strategies for growth.Maintained KPI frameworks and reporting to ensure business goals were met.Data, Audience & Artificial IntelligenceUtilized data analytics to gain insights into customer behavior and refine audience targeting.Implemented KPI tracking to ensure marketing efforts aligned with growth objectives.Campaigns & ContentDeveloped omni-channel strategies to reach audiences across traditional and non-traditional platforms.Ensured content aligned with broader marketing goals and delivered consistent messaging.Led development of affiliate and influencer marketing, to accelerate international growth. Built affiliate partnerships to maximize growth opportunities and future partnership.Growth & CommercializationMonitored paid media and partner efforts to enhance upsell opportunities and drive revenue.Executed on-the-ground (OTG) activities with local partners, OOH and other marketing.Managed resources and team capacity for scalable operations.Oversaw marketing operations, budgets, and program delivery to align with financial goals.
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  • Ai.Fusion
    Founder
    Ai.Fusion Nov 2022 - Present
    Seattle, Wa, Us
    Strategy, Planning & LeadershipOffering expert guidance to drive digital transformation:- Strategy Development: Tailored AI and technology strategies designed to align with your business goals and ensure global consistency.- Team Optimization: Providing leadership to build high-performance teams, focused on KPIs, growth, and operational efficiency.- Ethical AI & Governance: Delivering ethical AI practices and governance frameworks to future-proof your operations.Data, Audience & Artificial IntelligenceHelping you leverage data and AI for smarter decisions and growth:- Data Insights: Offering advanced data analysis to help you understand your audience and optimize operations.- AI-Powered Solutions: Providing real-time analytics and predictive tools to enhance customer engagement and improve performance.- Audience Targeting: Developing unified targeting strategies that ensure consistent messaging and measurable results across all channels.Campaigns & ContentDelivering AI-driven insights to enhance your campaigns and content:- Content Strategy: Creating data-driven content strategies aligned with your brand to deliver compelling stories across platforms.- Campaign Execution: Managing global campaigns, using paid media and creative activations to increase reach and engagement.- Optimization: Tracking and refining campaigns in real-time, based on key performance indicators, for optimized results.Client Account ManagementEnsuring seamless execution and strong client relationships:- Tailored Solutions: Managing global and market-specific requests, offering project management to ensure smooth delivery.- Strategic Insights: Providing workshops, reporting, and actionable recommendations that align with your business objectives and drive success.
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  • Beanstalk Predictive
    Senior Consultant
    Beanstalk Predictive Mar 2022 - Nov 2022
    Strategy, Planning & Leadership At NTT DATA, I built and led the first global in-house marketing operations team, driving growth and operational excellence:- Led a 15-person team focused on global social media, content creation, paid media, and crisis/data reporting.- Designed and executed a 5-year global strategy for brand awareness and alignment, ensuring consistency across markets.- Provided leadership and mentorship to optimize team performance, establishing processes and KPIs for global channels.- Managed digital/social channels for governance and operational efficiency.Data, Audience & Artificial Intelligence Developed data-driven strategies to enhance audience engagement and marketing:- Managed global KPIs and competitor insights, connecting data systems for holistic storytelling and decision-making.- Created methodologies to communicate insights across teams, driving data-backed marketing strategies.- Delivered global and ad-hoc reports, ensuring data integration into all key decisions.- Led real-time brand monitoring, ensuring rapid response to crises and fraud.Campaigns & Content Led global content strategy and campaigns to enhance engagement:- Planned and developed content for global campaigns across social media, focusing on activations and audience engagement.- Managed editorial planning and used paid media to boost reach and interaction.- Worked with internal and external teams to align storytelling with NTT DATA’s brand, achieving 0.99% engagement and 2.1% follower growth.Client Account Management Managed client relationships and project delivery:- Handled global requests, prioritized tasks, and provided project management support.- Delivered on SOWs, contracts, and reports, including content calendars and crisis management.- Led workshops, provided insights, and delivered strategic recommendations to ensure long-term success.
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  • Google
    Product Marketing
    Google May 2021 - Mar 2022
    Mountain View, Ca, Us
    Strategy, Planning & Leadership Worked on Pixel and Nest products, leading cross-channel marketing efforts, including major campaigns and partnerships:- Led evergreen marketing campaigns and activations with partners like the New York Times, NBA, and the #teampixel influencer program.- Redefined the influencer marketing strategy for Pixel devices, expanding the Team Pixel program to include more diverse influencers and touchpoints across the sales funnel, driving authentic storytelling through expanded marketing campaigns and media placements.- Developed a cross-product audience upsell and resell strategy, including the introduction of subscription models aimed at increasing revenue.- Created an enhanced marketing measurement strategy and reporting framework that directly connected marketing efforts to sales performance.Data, Audience & Artificial Intelligence Developed data-driven audience strategies and leveraged AI to enhance product marketing and customer engagement:- Utilized audience insights to drive upsell and cross-sell opportunities across Pixel and Nest products.- Enhanced the understanding of customer engagement through better integration of influencer marketing data, leading to more targeted campaigns and increased sales conversionCampaigns & Content Led impactful global campaigns and creative initiatives to drive awareness and engagement:- Launched the Real Tone campaign with the New York Times and Lizzo, highlighting the Pixel Camera’s inclusive features to promote equality in photography.- Led the ideation and execution of Pixel Arena, a partnership with the NBA designed to boost device usage and brand awareness during key sporting events.
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  • Philip Morris International
    Chief Of Staff
    Philip Morris International Apr 2018 - Apr 2021
    Lausanne, Ch
    Strategy, Planning & Leadership As a senior leader, I built and operationalized new digital and communications teams while ensuring alignment with executives and the board of directors. - Worked with the CDO and CCO to design and implement Year-on-Year strategies across central and regional teams.- Ensured global teams were informed, engaged, and fostered a positive team culture.- Represented the brand at major industry events like SXSW, Cannes Lions, and Davos.- Attended Quarterly Business Reviews (QBR) with the CEO, CCO, and board, reporting on objectives, progress, and budget, and led monthly cross-functional alignment sessions.Globalization & Scale Drove rapid team growth and implemented scalable processes:- Recruited leadership and expanded the team from 100 to 300+ across multiple locations in one year.- Created "Digital University" to standardize learning, adoption and best practices globally.- Designed centralized marketing excellence hubs to support scale regionally and locally.Campaigns & Content Led global campaigns, partnerships, and content initiatives:- Established the Digital Content Operating System (DCOS) for global calendaring, content governance, and translation.- Secured global partners like Instagram, LinkedIn, and Twitter to amplify content.- Oversaw 20+ campaigns, including two major launches, with hyper-dynamic targeting for 32 audience segments and real-time paid media optimization.Data, Audience & Artificial IntelligenceImplemented data-driven tools and strategies to deliver personalized customer engagement:- Launched a global audience framework for data consistency and personalization.- Led RFPs, technology selection, and CRM implementation and strategies.- Developed "Genie," an AI-powered age-gating technology to ensure legal age communication across channels.- Rebuilt the global website with 10+ audience-customized variations for enhanced user experience.
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  • Jeffreym Consulting
    Chief Marketing Officer & Principal Consultant
    Jeffreym Consulting Sep 2016 - Apr 2018
    Seattle, Washington, Us
    Strategy, Planning & Leadership - Hyatt Hotels: Developed one-, five-, and ten-year marketing strategies, co-presenting with the CMO to senior leadership and the board.- Philip Morris International: Collaborated with the CDO to move MVPs into 14 digital services, creating staffing models and implementation roadmaps.- Eli Lilly & Company: Conducted a staff maturity assessment and delivered one- and five-year plans to launch the Digital Intelligence Lab.- SAP: Created a marketing strategy to relaunch the SAP Community, introducing new engagement opportunities for customers.Globalization & Growth Built programs to help with scale and consistency globally and to drive growth:- Hyatt Hotels: Developed a global strategy to accelerate a three-year plan to one year by improving processes, people, and technology (including overseeing RFPs).- Eli Lilly & Company: Launched the Digital Intelligence Lab, centralizing content delivery, insights, and community management for improved efficiency.Campaigns & Content Led the development of global campaigns and content frameworks to support consistent and clear communication driving toward the OKR.- Hyatt Hotels: Designed and executed the relaunch strategy for their loyalty program, revamping creative assets for the app, website, and digital content.- Philip Morris International: Implemented content guidelines, including a brand book and framework.- Eli Lilly & Company: Created a content repository with operational guidelines to streamline content management.Data, Audience & Artificial IntelligenceDeveloped data-driven frameworks and personalized strategies:- Hyatt Hotels: Analyzed over 3 billion customer records to design a customer-first loyalty program based on data.- Eli Lilly & Company: Built a data framework for audience segmentation to optimize retargeting efforts.- Nestlé: Consolidated customer databases and launched a real-time data screening and alerting system, enhancing global operations.
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  • Mcdonald'S
    Global Director Of Social & Marketing Brand Hubs
    Mcdonald'S Jan 2015 - Sep 2016
    Chicago, Illinois, Us
    Strategy, Planning & Leadership Collaborated with CEO, CDO, CMO, and CCO to drive digital transformation, focusing on enhancing engagement and customer experience through data and audience insights, while reshaping business products. Developed an operational framework spanning 140 countries, 14,000 restaurants, and multiple customer touchpoints:- Built a robust delivery model covering data intelligence, customer engagement, advocacy, content creation, media planning, and global training.- Established data-driven reporting systems and customer response mechanisms, ensuring strategic alignment with leadership’s goals and improving overall operational efficiency.Data, Audience & Artificial Intelligence Designed and implemented data and audience strategies, leveraging AI to enhance decision-making and customer interactions:- Provided weekly data insights to the CEO and senior leadership team, leading to ke key business changes, including the successful launch of All-Day Breakfast.- Created the first global data framework for consistent measurement and insights across markets, ensuring a unified approach to data model.- Developed a CRM system based on over 50 customer variables, allowing for audience segmentation, enhanced targeting, and deeper customer engagement.Campaigns & Content Led global campaigns, content strategy, and media optimization to drive engagement across diverse markets:- Managed media spend, set content guidelines, and facilitated editorial calendars with monthly creative reviews to ensure brand consistency globally.- Led campaigns ranging from localized initiatives to large-scale global rollouts, utilizing a multi-audience approach to target over 500 audience segments.- Leveraged real-time data and technology to optimize campaigns through retargeting and personalization, improving overall performance and impact.- Built and scaled a global content team, reducing redundancies and costs while enhancing content quality and delivery.
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  • Microsoft
    Director Operations & Oversight - Customer Experience Center (Cxc)
    Microsoft Jun 2010 - Jan 2015
    Redmond, Washington, Us
    Created and launched the first digital command centre at Microsoft, using a centralized team to drive efficiencies and scale.  Provided Strategy Leadership across 16+ Microsoft brands. Designed and implemented sophisticated social media engagement and digital campaigns. Launched the first social media accounts for the company and developed a global approach for operating and managing. Strategy, Planning & Leadership:  Working with CMO Maggie Chan Jones, launched the first-ever Office 365 social campaign, focused on customer acquisition and retention. Built the business case for the expansion of centralized digital services to improve consistency and initiate customer engagement.Owned the leadership of a group of 80+ leaders who managed the delivery of marketing services globally.Implemented strategy and operational approach across Reporting, Community Management and Advocacy, Real-time Content Response, Media Planning, and Execution.Globalization & Scale: Implemented the first global social media tool across 2,000 people to engage with customers, manage calendars, brand consistency, and content repository. Monitored, verified and reconciled expenditure of budgeted funds.Campaigns & Content: Created a human-centered marketing approach, which was implemented using a combination of data and behavior approaches on how we thought about creative messaging that resonated with the audience. Delivered uplift in media revenue across 300 audience segments and 14 products.Supervised brand, engagement, and measurement frameworks across 16+ brands.Delivered real-time content production by creating Real-time Social Content Studio.Created effective, ROI-driven interactive marketing plans for web development, social, e-marketing, and mobile strategies. Monitored the impact of social media by tracking metrics and analyzing campaign effectiveness.
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  • Matthew Tennant Consulting, Llc
    Founder, Social And Digital Consultant
    Matthew Tennant Consulting, Llc Jun 2009 - Jun 2010
    Working on a social media strategy for a presidential campaign in 2008, when Facebook, Twitter, and other platforms were still growing, and many companies had no idea how to use them for business purposes. I dubbed myself a self-taught social scientist, and supported companies in creating social accounts, developing strategies for channels, connecting offline/online, building guidelines, creative campaigns and organisation plan. Strategy, Planning & Leadership:  Working with senior leaders across multiple companies successfully established 300 social media accounts, guidelines, and frameworks, most of which were first for many of my customers.Campaigns & Content: Successfully launched over sixty social media campaigns across 25 companies, many of which were acquisition and retention based, thus, connecting the offline with online.Drove 12+ million in completed end actions resulting in over $100 million in revenue in the first year, growing YoY by 20%.Data & Audience:Where many of the channels didn’t provide data, utilised offline approaches to develop ways of measuring and delivering KPI driven approach. Consulting clients included T-Mobile, Sony Pictures, Nology Media, Microsoft, BP America, Amazon, Rocketdog Communications, The Arnold Group, LLC, Columbia Hospitality, Zanshin Group, Mckesson Corporation, Hotel 1000, Seattle Children's Hospital and Regional Medical, Kaiser Permanente, Gabriel Cosmetics Inc, Citrix, Coupe Rokei, Pearl Vodka, Ideo, theonlyskincare, Domaine Ste Michelle, IBM and PointB.
  • Providence Health And Services
    Director Human Resource Project Management
    Providence Health And Services Jun 2007 - Jun 2009
    Renton, Wa, Us
    In collaboration with the HR PMO, other Project Managers, and over 450 HR Business Partners in five different state’s. Working on a complex multi-year change initiative; involving implementing process standardization and centralization in a highly decentralized Catholic healthcare environment. Responsible for overall coordination of project activity, coordination and cross functional project alignment:Process Standardization/Centralization and Project Management• Worked closely with System and Regional HR leadership to identify 134 HR processes to be standardized or centralized for HR Central. Co-developed design principles to help standardize processes, attending weekly and monthly meetings.• Facilitated regional process leads, subject matter experts and process engineering automation team to drive standardization and centralization thru three review/approval stages with final approval by cross regional Chief Human Resource Officers.• Managed timeline, issue and action log resolution and final documentation of approved processes on SharePoint.Change Management/Service Excellence• Acted as a change agent to mobilize stakeholder commitment & manage resistance; managed change plan and consulted with leaders to assess impact on their functions.• Managed change readiness scorecard implementation and created dashboard to monitor regional readiness on an on-going basic until go live.• Responsible for the development and management of a Service Excellence rewards & recognition program to reinforce desired behaviors of HR employees.Technology Integration• Working with project leadership, reviewed, vetted and selected technology to be utilized by HR Central, including enhancements to Lawson through process standardization/centralization, Enwisen HR Shared Services (Knowledgebase), and Case Management (CRM).• Attended weekly call’s to ensure proper alignment with project charter and leadership expectations.
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  • Fred Hutchinson Cancer Research Center
    Project Manager
    Fred Hutchinson Cancer Research Center Aug 2005 - May 2007
    Seattle, Wa, Us
    Served as administrative lead to three head investigators, lab, and clinical staff. Coordinating large government/private researched based initiatives through application, renewal and reporting.Program SupportAttended weekly, monthly and quarterly meetings with lab, clinical and pharmaceutical representatives to ensure regulatory/grant requirements were being met. Facilitation of meetings through collaboration and conflict resolution.• Co-authored scientific manuscripts and submissions to different reputable journals on behalf of others.Project Management• Coordinated due dates for manuscript submission as well as grant submission, renewal, and reporting requirements.• Planned, executed and managed education requirement events and presentation through management of timeline and requirements.
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  • Othello Community Hospital
    Admitting Clerk (During High School), Executive Assistant
    Othello Community Hospital Mar 2002 - Aug 2005
    Responsible for providing support to eight hospital executives and 6 member community board as well as leading change on many high profile hospital-wide projects.• Developed and Implemented Community Education/Outreach campaign after board presentation/approval.• Managed the creation/implementation/approval of hospital intranet/website/brochure redesign which included new brand identity guidelines and logo.• Implemented new real-time insurance verification through technology application Meditech, which included initial/on-going staff training and technical issue log resolution.

Matthew T. Skills

Social Media Marketing Strategy Social Media Online Advertising Leadership Social Networking Management Program Management Digital Strategy Social Media Measurement Marketing Online Marketing Project Management Digital Marketing Mobile Marketing Digital Media Cross Functional Team Leadership Social Media Outreach Training Marketing Strategy Customer Engagement Web Analytics E Commerce Cloud Computing Email Marketing Content Management Web 2.0 Crm Social Media Relations Change Management Client Engagement Strategic Planning Mobile Strategy Strategic Communications Word Of Mouth Marketing Sem Analytics Advertising Mobile 2.0 Emerging Media Social Media Monitoring Social Media Development Certified Project Manager Pmp Interaction Design Lean Strategic Planning Operational Development Service Excellence Program Development Consulting Public Relations

Matthew T. Education Details

  • University Of Washington
    University Of Washington
  • Columbia Basin College
    Columbia Basin College
    General Aa

Frequently Asked Questions about Matthew T.

What company does Matthew T. work for?

Matthew T. works for Forteqia Ventures

What is Matthew T.'s role at the current company?

Matthew T.'s current role is Founder.

What is Matthew T.'s email address?

Matthew T.'s email address is m@matthewtennant.net

What is Matthew T.'s direct phone number?

Matthew T.'s direct phone number is (800) 244*****

What schools did Matthew T. attend?

Matthew T. attended University Of Washington, Columbia Basin College.

What skills is Matthew T. known for?

Matthew T. has skills like Social Media Marketing, Strategy, Social Media, Online Advertising, Leadership, Social Networking, Management, Program Management, Digital Strategy, Social Media Measurement, Marketing, Online Marketing.

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