Executive Producer & Creative Services Director
Current•Expertise in aligning creative strategy with creative content and brand goals for enterprise clients for successful campaigns and end user engagement. • Working in tandem with product marketing teams to ensure the best creative solutions are found and the highest quality messaging and content are created. •Crafting integrated marketing content across teams and platforms for product marketing initiatives at the enterprise level. • Driving product engagement by creating, writing, and directing global brand stories that resonate with audiences and end users.•Brought design thinking as a north star process to creative and production teams. •Recruited by leadership to transition the company from a production focus to a full service creative marketing agency.•Always building and growing an experienced, nuanced and collaborative creative team with an open and diverse work environment. •Led an increase in sales and productivity of more than 30%.•Central to and a bridge for all pitches, client relations, creative development and production. •Lead end-to-end production for creative campaigns, specializing in LED production, live action video, animation, design, event and experiential projects. •Pioneered the adoption of LED production including executive producing and directing for enterprise clients for event and product marketing. •Successfully engaged an 85% client retention rate.•Renowned for strategic collaboration with internal teams and clients to align creative efforts with organizational goals.