•Expertise in aligning creative strategy with creative content and brand goals for enterprise clients for successful campaigns and end user engagement. • Working in tandem with product marketing teams to ensure the best creative solutions are found and the highest quality messaging and content are created. •Crafting integrated marketing content across teams and platforms for product marketing initiatives at the enterprise level. • Driving product engagement by creating, writing, and directing global brand stories that resonate with audiences and end users.•Brought design thinking as a north star process to creative and production teams. •Recruited by leadership to transition the company from a production focus to a full service creative marketing agency.•Always building and growing an experienced, nuanced and collaborative creative team with an open and diverse work environment. •Led an increase in sales and productivity of more than 30%.•Central to and a bridge for all pitches, client relations, creative development and production. •Lead end-to-end production for creative campaigns, specializing in LED production, live action video, animation, design, event and experiential projects. •Pioneered the adoption of LED production including executive producing and directing for enterprise clients for event and product marketing. •Successfully engaged an 85% client retention rate.•Renowned for strategic collaboration with internal teams and clients to align creative efforts with organizational goals.

•Hired by the CCO to produce, write and create integrated marketing campaigns with Microsoft product marketing teams including benefits and security. •Collaborated with account teams to successfully communicate, amplify and fulfill our client's vision and expectations.•Telly Gold Award winning producer of Microsoft OneHunt.•Aligned social media goals and messaging with publishers for book launches including Twitter, Meta, blog and website copy. •Video storytelling for GLG website launch announcements.•Engaged with brand executives at Microsoft for rebranding efforts in various pillars. •Strategized brand expression and direction with the pitch team to bring new brand content to life.

•Recruited by the managed service to manage a 16 member team of creatives and techs embedded in the Media Lab at XBox.•Devised and implemented systems of operation to streamline and organize internal production.•Produced large scale events across XBox and the Microsoft ecosystem including monthly Q & A's with Phil Spenser and Fireside chat's with SLT.•Managed technical needs and staffing at Mixer.•Produced and directed documentaries for Global Publishing highlighting R & D for new games. •Oversaw a yearly budget of 1.9 million.

I created and produced over 50 videos for SaltWorks ranging from large budget agency projects to recipe "how-to's", product videos and short form pieces created for sharing on social media.