Key Responsibilities and Achievements:Price Benchmark Analysis: Conducted monthly price benchmark analyses to track trends in the Mother and Child Care sector for FY 2023. Used self-created pivot tables to analyze pricing data and inform strategic pricing decisions.Monthly Category Review (MCR) Leadership: Led Monthly Category Reviews for Infant Feeding and all Mother and Child Care products. Analyzed IGM%, Sales ITM & YTD, MS%, and forecasts using customized pivot tables. Prepared detailed reports and presentations based on MCR findings, highlighting key performance metrics and trends to support business strategy.Qualitative Research: Conducted interviews with consumers to gather insights on product preferences and perceptions, contributing to new product development strategies.Pack Communication Benchmarks: Analyzed and benchmarked pack communication strategies to optimize effectiveness and consumer engagement.Artwork Checking and Briefs: Managed artwork checking and development of packaging briefs, aligning market insights and strategic initiatives, ensuring cohesive marketing and sales strategies.Cross-Functional Collaboration: Collaborated with global product managers and teams to ensure timely delivery and adherence to brand standards.Process Improvement: Developed standardized pivot table templates and analytical frameworks for MCR and benchmarking, enhancing data visualization and analysis capabilities across the marketing team.My internship at Philips equipped me with valuable experience in market analysis, strategic planning, artwork management, and cross-functional collaboration within the healthcare industry. I am passionate about leveraging data-driven insights to drive business growth and look forward to applying these skills in my future career.

During my internship at Hella Romania, I had a varied role in improving the company's online presence and how it interacts with clients. One of the important things I did was suggest a better design for a B2B platform. I worked on making it easy for clients to use the platform smoothly and find the information they needed.Additionally, I helped make the product category pages on the website better. This involved making them look nicer and work more effectively for users.Furthermore, I contributed to creating bi-monthly newsletters. These newsletters contained useful and interesting content that kept clients engaged and helped strengthen the connection between the company and its customers.

At Rankine SRL, a company specializing in gold and silver jewelry, watches, and accessories, I navigated various departments, including Sales, Marketing, Accounting, and Acquisitions. My journey involved mastering departmental fundamentals and achieving several key milestones:Key Achievements:*Excel Expertise: Developed a dynamic Excel template for intelligent wristwatch order adjustments based on sales color trends, optimizing inventory management.*Streamlined Data Management: Enhanced the goods reception Excel template through automation, using IF and VLOOKUP functions, significantly improving data management efficiency.*Web Design Excellence: Played a pivotal role in the conceptualization and launch of one of the company's websites, www.danielklein.com.ro. Negotiated effectively with a seasoned web designer, coordinated the IT department, and actively contributed to strategic marketing brainstorming sessions, shaping the website's direction.*Creative Branding: Designed a distinctive logo for a newly introduced jewelry brand within the company's diverse portfolio. Additionally, meticulously curated a selection of jewelry models that seamlessly integrated with the brand's visual identity and unique style, ensuring a cohesive and visually captivating brand presentation.*Data Analysis and Questionnaire Design: Created and analyzed a sales trends questionnaire for 18 physical shops across Romania, showcasing proficiency in data collection and analysis.Global Business Exposure:I gained international business experience through participation in conferences organized by our primary watch supplier, Daniel Klein Group, in Istanbul (2021) and Antalya (2022). These experiences broadened my understanding of international business dynamics and the watch industry. My tenure at Rankine SRL reflects my commitment to achieving operational excellence across diverse domains, enriching my professional skills and global perspective.