Teodora Pohoață Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Bucureşti, România

Bucharest, Romania

Bucharest, Romania

- Design and implementation of the program and the campaign strategy to drive business outcomes through a data-driven, buyer-centric approach to marketing. - Managing segmentation, selection, targeting, value proposition, messaging, to build buyer journeys that engage clients in the right channels with the right content, offers and tactics.- Owner and.

IBM Global Marketing Services Center

- Developing a thorough understanding of the market and define the overall strategy for the market segment including channels/routes to market, especially the digital ones, and solutions plans- Responsible for developing the marketing plan which includes the overall market segmentation model and priorities within it; the market positioning and IBM's value.

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

We fix your business by building and telling YOUR SUCCESS STORY.We offeryou business consultancy for:- PR & Communication- Business Coaching & Personal Development- Programs for Customer Acquisition & Sales Promotion- Programs for Customer Loyalty & Retention- Collection Programs, Self-Care & Billing Systems Implementation- Designing, Implementing &.

Your Balance between Professional & Personal Life is one message away.I am the Coach - certified by the Romanian Authority for Certifications (ANC), Society of NLP (SNLP) & International Association of NLP (IANLP) - who can assist you and guide you to achieve all your dreams and objectives.

The Star Storage Foundation is a charity non-profit Romanian NGO, that focuses on achieving and involving in campaigns, programs and social projects that actively contribute to problems solving and development of the Romanian society. Star Storage Foundation belongs to Star Storage, a 100% Romanian company, market leader for storage solutions, archiving.

• Achievements:
• Design and implementation of marketing strategy and tactics, both at the corporate and division level.
• Design and implement new communication strategy & corporate image promotion through TV commercials, PR campaigns, corporate events & trade, redesign & SEO company website, social media, printed material redesign.
• Design and implementation of marketing campaigns for lead generation for sales teams.
• Design and implementation of self-care portal for cloud customers (www.star-vault.ro), including the provision of services.
• Design and implementation of the company's CSR policy.Own initiatives:

• Achievements:
• Design and implementation of strategy, plans or procedures of customers acquisition. As a result, the monthly number of new clients has doubled after 2 months of the implementation of the new approach.
• Creating and implementing brand new concept in POSM, outdoor, web, etc..
• Implement regular co-marketing campaigns with TV channels in order to increase customer loyalty.
• Major contribution to all customer management procedures (ie acquisition, retention and treatment of customers, collection of outstanding amounts, etc).Own initiatives:
• Create all processes & procedures of buying customers - successfully implemented

Offering Business Consultancy for companies in different areas: - programs for customers acquisition & sales promotion- programs for customers loyalty & retention- collection programs

Achievements:- Major contribution to designing & improving UPC processes related to Customer treatment, Customer experience, Customer education. - Marketing SPOC (Single Point Of Contact) for implementing a new Billing systems

Achievements:- Launch of first electronic Newsletter for UPC Romania. - Launch the first program on Romanian market for incentive the advance payments.

Achievements:- Designing and implementing a national Collection & Retention strategy for UPC Romania. As result, the involuntary churn reduced by 20% within 5 months. - Set - up and management of the UPC Romania Retention team - Marketing Dept.

- Redesign of Vodafone program for young customers, less than 26 years (both airtime special offers and other benefits from the third parties). - Design & early stages of implementation for Vodafone Acasa.

Achievements:- First web self care of Vodafone Romania design and successful implementation- First self care via USSD (*100#) of Vodafone Romania design and successful implementation- Double rebranding (from Connex to Connex - Vodafone and to Vodafone) of all self care services (including all IVRs - *222, 500, etc)- Because each service can be promoted and.

• Responsibilities:
• Design and propose mass market customer retention initiatives to minimize churn off network.
• Plan, develop and implement retention programs and strategies to meet and exceed corporate retention targets.Achievements:
• The result of the implemented programs was that monthly voluntary churn reduced from 3 - 4% to 1.5%.
• Design & implementation of the first loyalty program for Connex GO! (prepaid) customers by offering a value bonus for a certain age in the network.
• Design and implementation of various smaller loyalty & retention projects (addressing various segments from the customers’ database), such as: Handset Replacement program, reactive retention offers, special events.

• Achievements:
• Design and implementation in 1999 of the first retention programs for residential customers of medium & high value and for GBM (called Loyalty Reward Program) and for Major Accounts (called Partner Reward Program).
• Design and implementation in 1999 of the first loyalty program of Connex (currently Vodafone), including the 4 loyalty privileges (e.g. replacing SIM card twice per year free of charge, modify subscription 4 times per.

• Achievements:
• Being an important member in the project team that launched first Internet services from Connex.
• Design and implementation of a unique MyX promotion (the youth clothing line of Connex).
• Design & implementation of Connex GO! (prepaid) promotions, including prizes like audio tapes with Divertis.
• Design & implementation of the first extremely successful promotion on the Romanian mobile market in May 1999, including START subscription and Nokia 5110 handset (it was first time when Nokia brand has been included.

Economist, International Economical Relations, 8.74

Engineer, Science & Engineering Of Materials, 9.35

Education record