Teodora Pohoață Email & Phone Number

Bucharest, Romania

Bucharest, Romania

Bucureşti, România

Bucharest, Romania

Bucharest, Romania

- Design and implementation of the program and the campaign strategy to drive business outcomes through a data-driven, buyer-centric approach to marketing. - Managing segmentation, selection, targeting, value proposition, messaging, to build buyer journeys that engage clients in the right channels with the right content, offers and tactics.- Owner and developer of annual marketing plan with quarterly refresh based on regional direction and local business priorities, and control outcome by partnering with other teams - Deliver unique/compelling point of views (POVs), strategic messaging and leadership proof points improving the BUs' market position, competitive advantage and business results.- Set market position: Use knowledge to spot and articulate the market segments to pursue based on Global direction and local priorities - Acquire deep insight into the local markets with respect to customers, trends and competition. Identify together with market analysts preferred routes to acquire different types of segments of clients - Coach local marketing contacts to optimize results. - Be a subject matter expert and evangelist for the product through social media amplification- Apply deep buyer behavior expertise to orchestrate and manage the delivery of an exceptional client engagement experience end-to-end encompassing buyer journey, content narrative and collaborate with the Campaign Manager in order to align the needed tactics to the target audience - Understand the Business Partners ecosystem and stay informed about the latest development. Partner with key vendors in order to ensure an aligned and compelling message towards IBM customers

Ibm Global Marketing Services Center

- Developing a thorough understanding of the market and define the overall strategy for the market segment including channels/routes to market, especially the digital ones, and solutions plans- Responsible for developing the marketing plan which includes the overall market segmentation model and priorities within it; the market positioning and IBM's value proposition within the market segment and prioritization of marketing programs, routes to market, and channel enablement requirements to meet the revenue and profit goals. - Provide guidance on market positioning, messaging, value propositions and differentiation into the marketing programs in order to effectively meet the needs of the market segment. - Developing excellent marketing interlock with sellers, marketing teams and internal stakeholders.

Bucharest, Romania

Bucharest, Romania

Bucharest, Romania

We fix your business by building and telling YOUR SUCCESS STORY.We offeryou business consultancy for:- PR & Communication- Business Coaching & Personal Development- Programs for Customer Acquisition & Sales Promotion- Programs for Customer Loyalty & Retention- Collection Programs, Self-Care & Billing Systems Implementation- Designing, Implementing & Monitoring Major Cross-Departmental Projects- Launching Your Own Business with Minimum Initial Investments

Your Balance between Professional & Personal Life is one message away.I am the Coach - certified by the Romanian Authority for Certifications (ANC), Society of NLP (SNLP) & International Association of NLP (IANLP) - who can assist you and guide you to achieve all your dreams and objectives.

The Star Storage Foundation is a charity non-profit Romanian NGO, that focuses on achieving and involving in campaigns, programs and social projects that actively contribute to problems solving and development of the Romanian society. Star Storage Foundation belongs to Star Storage, a 100% Romanian company, market leader for storage solutions, archiving and management of information (data and documents), outsourcing and cloud services, but the foundation is carrying a separate activity from the commercial operations of the company. Star Storage Foundation was founded based on the Star Storage experience of over 12 years in the development, support and active involvement in the social responsibility campaigns that have positive real effects in the Romanian society. Absolutely all the Star Storage Foundation funds are directed towards social causes involving the foundation, its members having no material benefits from their work. Star Storage Foundation continues the projects and programs launched and conducted by Star Storage, such as:- Blood is life- I Believe in RomaniaSee more on www.sangele-este-viata.ro

Achievements:• Design and implementation of marketing strategy and tactics, both at the corporate and division level.• Design and implement new communication strategy & corporate image promotion through TV commercials, PR campaigns, corporate events & trade, redesign & SEO company website, social media, printed material redesign company presentation and divisions (brochures, flyers, posters, etc.).• Design and implementation of marketing campaigns for lead generation for sales teams.• Design and implementation of self-care portal for cloud customers (www.star-vault.ro), including the provision of services.• Design and implementation of the company's CSR policy.Own initiatives:• Implementing a new approach to corporate image for the first time in 12 years, promoted by TV and PR campaign around economic and IT media in Romania• Humanitarian Foundation of the company

Achievements:• Design and implementation of strategy, plans or procedures of customers acquisition. As a result, the monthly number of new clients has doubled after 2 months of the implementation of the new approach.• Creating and implementing brand new concept in POSM, outdoor, web, etc..• Implement regular co-marketing campaigns with TV channels in order to increase customer loyalty.• Major contribution to all customer management procedures (ie acquisition, retention and treatment of customers, collection of outstanding amounts, etc).Own initiatives:• Create all processes & procedures of buying customers - successfully implemented• Co-marketing campaigns - successfully implemented

Offering Business Consultancy for companies in different areas: - programs for customers acquisition & sales promotion- programs for customers loyalty & retention- collection programs

Achievements:- Major contribution to designing & improving UPC processes related to Customer treatment, Customer experience, Customer education. - Marketing SPOC (Single Point Of Contact) for implementing a new Billing systems

Achievements:- Launch of first electronic Newsletter for UPC Romania. - Launch the first program on Romanian market for incentive the advance payments.

Achievements:- Designing and implementing a national Collection & Retention strategy for UPC Romania. As result, the involuntary churn reduced by 20% within 5 months. - Set - up and management of the UPC Romania Retention team - Marketing Dept.

- Redesign of Vodafone program for young customers, less than 26 years (both airtime special offers and other benefits from the third parties). - Design & early stages of implementation for Vodafone Acasa.

Achievements:- First web self care of Vodafone Romania design and successful implementation- First self care via USSD (*100#) of Vodafone Romania design and successful implementation- Double rebranding (from Connex to Connex - Vodafone and to Vodafone) of all self care services (including all IVRs - *222, 500, etc)- Because each service can be promoted and / or used via self care, I had a major contribution to the launch and implementation of very important services offered by Vodafone - e.g. Live, 3G, etc

Responsibilities: • Design and propose mass market customer retention initiatives to minimize churn off network. • Plan, develop and implement retention programs and strategies to meet and exceed corporate retention targets.Achievements: • The result of the implemented programs was that monthly voluntary churn reduced from 3 - 4% to 1.5%. • Design & implementation of the first loyalty program for Connex GO! (prepaid) customers by offering a value bonus for a certain age in the network. • Design and implementation of various smaller loyalty & retention projects (addressing various segments from the customers’ database), such as: Handset Replacement program, reactive retention offers, special events rewards (e.g. Connex anniversary on April 15th), etc. • Design and implementation in February 2001 of the first integrated loyalty & retention program, under Hi - Fi umbrella, including of the free on-net minutes differentiated on customers’ age in the network.

Achievements: • Design and implementation in 1999 of the first retention programs for residential customers of medium & high value and for GBM (called Loyalty Reward Program) and for Major Accounts (called Partner Reward Program). • Design and implementation in 1999 of the first loyalty program of Connex (currently Vodafone), including the 4 loyalty privileges (e.g. replacing SIM card twice per year free of charge, modify subscription 4 times per year free of charge, etc)

Achievements: • Being an important member in the project team that launched first Internet services from Connex. • Design and implementation of a unique MyX promotion (the youth clothing line of Connex). • Design & implementation of Connex GO! (prepaid) promotions, including prizes like audio tapes with Divertis. • Design & implementation of the first extremely successful promotion on the Romanian mobile market in May 1999, including START subscription and Nokia 5110 handset (it was first time when Nokia brand has been included in a promotion). Moreover, in this promotion Adidas prizes have been offered. Daily activations were 200% higher than the ones in the previous periods.

Economist, International Economical Relations, 8.74

Engineer, Science & Engineering Of Materials, 9.35

Education record