Ted R. Email & Phone Number

Los Angeles, Ca, Us

Remote

Serve as the final eye for automotive premium (Volvo Cars) and non-premium (Mazda) OEM dealership websites.* Verify the accuracy and compliance of all facts and figures including, but not limited to: vehicle images, pricing (MAAP), disclaimers, trademarks, engine specifications, measurements, fuel economy, features.* Verify proper functionality of links on desktop and mobile devices.* Review model landing page layouts with an eye towards user experience and user interface.* Proofread content for spelling, grammar, punctuation, syntax, consistency, and natural incorporation of SEO.* Ensure copy aligns with specific brand voice and tone.* Submit web pages for OEM compliance review.* Collaborate with Content Writers, Web Developers, and Graphic Designers to resolve quality issues at various production stages.* Perform basic HTML updates in various CMSs: DealerOn, Dealer Inspire, Dealer.com (DDC), fusionZONE, Wordpress.* Support the Editing department, proofreading and copyediting.* Developed automotive OEM and third-party trademarks master file.* Authored blanket disclaimers when referencing certain facts and figures for use in content.* Author succinct technical automotive FAQs.* Edit/re-write copy to align with compliance and legality guidelines.

Ensure the quality, functionality and compliance of vehicle landing pages for premium automotive dealerships: Acura, Audi, BMW, Cadillac, Lincoln, Mercedes-Benz.

Greater Los Angeles Area

* Play a key support role for model year updates and maintenance of Mercedes-Benz USA and Canada product websites.* Develop and apply Mercedes-Benz product knowledge to prepare product landing pages, Model Features (Design, Performance, Luxury, Multimedia, Safety, Service), Specs, Build Your Own tools for model year updates of product websites.* Author website gallery image descriptions across Mercedes-Benz product lines.* Proofread web content for MBUSA and Mercedes-Benz Canada web properties.* Review Mercedes-Benz and Mercedes-AMG vehicle brochures. * Content localization of US English copy for the Canadian market.

Santa Barbara, California Area

Greater Los Angeles Area

* Utilized social media analytics software to create dashboards to extract unstructured, disparate social media data for various topics of interest for automotive OEM clients.* Delivered consumer insights and actionable recommendations for product improvement, business strategy, sales & marketing strategy and product positioning.* Daily monitoring of industry and company trends to identify sentiment, opportunities and threats.

Greater Los Angeles Area

Clients: Acura, Audi, BMW, Chrysler Group, Ford, Honda, Hyundai, Jaguar, KIA, Land Rover, Mercedes­-Benz, MINI, Porsche, smart, Toyota, Volvo, Chase, Discover, Allstate, Farmers Insurance, GEICO, San Diego Gas & Electric, Duke Energy, Kelly Blue Book, AOL Autos, Cars.com, Edmunds.• Supported in development (survey design), execution (data gathering and QA), and release of several J.D. Power Website Evaluation Studies that focus on the usability of websites for the biggest names in the automotive manufacturer industry.• Utilized statistical programs (SPSS and mTAB) to identify key information.• Evaluated existing sites/properties for usefulness, information/content, images, navigation, appearance, and various tools.• Prepared PowerPoint reports to communicate survey results and recommendations for improvements (user interface, content, user flow, navigational elements), which were successfully implemented by numerous clients.• Developed user interface (UI) mockups and wireframes as recommendations.

Bachelor Of Science (Bs), Business Administration / Marketing

Specialization Certificate, Content Strategy