GRIT Search is a venture-backed, technological driven recruitment company that focuses on in-demand Digital & Technology roles, with offices in Singapore, Hong Kong, Malaysia. GRIT unique platform serves as the backbone for hiring managers and recruiters to accurately source, screen, and interview the best talent to build an amazing, diverse team with a fraction of recruitment cost.As the Senior Management team of GRIT Search, I have the privilege of leading the marketing & business team. Our goal is to build long-term relationships with talent and employers and align people with our vision — building equity in the hiring process. Our team is responsible for user acquisition, conversion, and retention with every play in and out of the marketing & business development book.Key milestones:- On-boarded 20,000 candidates & 200 employers to GRIT platform in 12 months- Increased revenue by 200% YoY- Increased brand search by 750% YoY- Increased organic traffic by 750% YoY- Gained 100 media coverage in 12 months- Captured 100 - 150 MQL every month

Helping Hello Joy to grow into the #1 online gift shop in Malaysia and beyond.

Green Packet is a global technology company, providing digital solutions, platforms and infrastructure. Founded in Silicon Valley in 2000 and listed in Malaysian Stock Exchange in 2005. Reporting directly to the CEO, I led the online marketing team (a team of 10) that covers all the online marketing activities across all the business units of Green Packet.Key milestones:- Launched several key projects with over 10M+ combined impressions — 20th anniversary and brand refresh campaign.- Incorporated mar-tech that enables more effective lead gen funnel with inbound marketing

Strategized and managed online marketing campaigns for traffic and app acquisition with SEO, PPC, UX, Social and Content Marketing. Managed a team of 3 SEO executives and have a close working relationship with Consumer (content) Marketing, Performance Marketing and Product & Engineering team. Key milestones:- SG, MY, ID, and TH #1 Prop-Tech (leading in market share)

Managed a team of 5 engineers to run SEO as a product, strengthening SEO as main traffic acquisition channel, in return, reducing total online marketing cost.Key milestones:- achieved 100% YoY organic traffic growth- 500bps conversion rate improvement

Lead SEO and Social Media initiatives for 3 websites across 2 market (Malaysia & Indonesia)

Led group’s Content Marketing strategy. Key contributions include centralizing content marketing initiatives among countries, streamlining workflow and cost control.

First management trainee in JobStreet.com. Rotated 4 departments — Sales, Customer Service, Marketing, Product.

Scholarship holder PhD candidate in Chemical Engineering working on smart polymeric material.