Rich Teplitsky is a seasoned corporate communications leader with over 20 years of experience in the technology sector. He is currently the Industry Analyst Relations Lead at Hexagon Asset Lifecycle Intelligence, a division of Hexagon AB that provides smart digital solutions for asset-intensive industries. In this role, he manages the industry research and advisory program. He fosters relationships with global industry analysts and other influencers to significantly expand market understanding of the company’s value proposition and differentiation. He also contributes to the company's omnichannel marketing, PR, and employee communications strategies. His core competencies include industry analyst relations, public/media relations, social media, digital/content marketing, and SEO/SEM. He has a proven track record of directing communications engagement initiatives that demonstrate measurable improvements in mind share, thought leadership, market positioning, and business growth. He is passionate about program measurement and evaluation, using various tools and metrics to assess the impact and value of his communications efforts. Rich has a rich and diverse background in B2B technology and software verticals, including SaaS, enterprise, cloud enablement, telecom/networking, e-commerce, mobility, and managed/professional services. He has led global industry analyst/public relations and corporate communications programs for several Fortune 500 B2B and B2C brands, as well as several pre-IPO start-ups. He has also provided strategic counsel during several high-profile reputation management and crisis communications response activities during his career. Rich is an active member and leader of several professional associations and academic institutions. He is the past national chair and a current executive committee member of the PR Society of America's (PRSA) Technology Section. He is also a member of the Institute of Influencer & Analyst Relations (IIAR). He recently completed his 10th year as an adjunct professor in the School of Media and Design at the University of the Incarnate Word in San Antonio. Rich earned an on-campus MBA in Corporate Communications from Fairleigh Dickenson University and a B.A. in Communications from Temple University.