Tera Lord Shipley Email & Phone Number

San Francisco Bay Area

ECOMMERCE DONE RIGHTAt Innov8, we empower small-to-midsized specialty retailers to engage their consumers online via our highly customized white-label ecommerce platform, powerful analytics, suite of platform-management tools, and comprehensive digital marketing solutions.Unlike other ecommerce companies, we take a customer-first approach in everything we do, from initial contact and onboarding to support, training, troubleshooting, and fielding feature requests.Our platform comes equipped with single-page checkout, plenty of cross-selling and upselling functionalities, fee-based SMS options, email marketing management, client follow-up automation workflows, data visualization dashboards, and cutting-edge, easy-to-use customization tools to sculpt your website exactly how you like it.HAPPY ON THE INSIDEAs COO, I’ve created a non-hierarchical global business structure, which means we’re not weighed down by bureaucracy and egos, nor are we blinded by work siloes. This allows us to respond to market fluctuations easily and react to customers quickly, whether it’s getting a new account signed up or teaching existing clients how to get the most from our technology.Satisfied customers start with satisfied employees, which is why I’ve set up fully remote work capabilities for our team, brought in training on ecommerce tools and business practices, created opportunities for cross-training and knowledge-shares, and continue to promote from within. We work hard but we have fun, and we love what we do.KEEPING IN TOUCHIn addition to governing Operations, HR, Legal, Product Management, Marketing, Sales, and Account Management, I continue to engage customers directly, overseeing online marketing, influencer campaigns, paid/earned media, and affiliate partnerships.We have a team of account managers handling most of our accounts, but I still enjoy working on the front line to see our product in action and monitor the pulse of the market.

San Franscisco

MANAGING MULTIPLE BUSINESSESFor eLine, I managed ecommerce websites and digital marketing strategy for over 30 client companies. It was almost like running sales, marketing, and ecommerce operations for 30 different businesses.eLine is where I gained a deep understanding of ecommerce, ad-tech, affiliate advertising, customer relationship management, and digital marketing. Through ongoing management of several different high-volume media companies, I learned what works and what doesn’t. Together, we maximized web traffic, trial conversions, downloads, subscriptions, and product purchases.ECOMMERCE ALL DAYI worked with Merchandising to optimize product pages for hundreds of thousands of products, troubleshot our CMS alongside the IT team, and guided clients on segmenting their markets and developing targeting advertising and marketing programs.I generated and reviewed reports and dashboards with clients at least weekly to recalibrate websites, microsites, and related campaigns.

Focused on continual lead-generation for this dating site, I teamed up with affiliate partners and third-party website owners to build and refine our advertising strategy and draw people in.My days involved designing compelling ads and copy, launching and monitoring campaigns across multiple channels, and obsessively analyzing campaign performance to earn the best results possible.

For this invite-only global ad network catering to dating sites, I helped with the design of its user interface, in addition to crafting B2B marketing collateral, trade show booths, and other promotional material.