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Tradecraft is a full-time product design curriculum that prepares individuals to excel at high-growth startups. It provided a strong curriculum foundation and mentorship community for my career switch into product design. I worked with startups to solve existing user problems and improve product metrics:LOKAL TRAVEL | Sustainable travel marketplaceDesigned an internal communication platform and recommendation page to promote a seamless connection between travelers and providers and increase conversions. Performed user research, lo-fi iterations, hi-fi designs, prototyping, and validation testing to deliver designs that are set to be implemented by the end of 2019.MEMOIRE | AR mobile commerce appRedesigned an onboarding experience that captures users from different entry points and promotes the app's main functions - creating and gifting AR prints. Performed user research, lo-fi iterations, hi-fi designs, rapid prototyping, and validation testing to deliver designs that are set to be implemented Q4 of 2019.TOODLEDO | Task management platform Redesigned the premium team management feature in order to improve product usability for existing and new users, and increase business account subscriptions. Performed user research, competitive and comparative analyses, lo-fi iterations, hi-fi designs, and prototyping to deliver designs that are planned for upcoming updates.

‣ Facilitated purposeful communication with tenants in order to most efficiently convey information and drive specific behaviors‣ Collected and synthesized information to include actionable insights so that tasks were easily prioritized and resolved within specific timeframes

‣ Engaged students’ creativity and problem-solving skills by building interactive and relatable lessons‣ Increased students’ target language output by maintaining consistent class standards and rapport

‣ Designed and tested different lesson types for students across various levels in order to increase their language retention, engagement, and confidence‣ Analyzed different student needs and pain points from assessments and refined lessons to appeal to their individual learning styles ‣ Designed English camps from zero to one with interactivity in mind so that students are urged to use creativity to solve problems

‣ Created systems to increase operational efficiency and better management for various brand components‣ Increased the company’s B2B presence by targeting outreach to businesses whose users aligned with SkinOwl’s ‣ Designed customizable email templates with brand tone in mind to address different user needs

‣ Satisfied company’s performance targets by acting as liaison between users and developers to evaluate feedback and resolve issues/inefficiencies‣ Collected users’ pain points and tested different personalized promotional emails to increase user retention