● Spearheaded the creation of compelling content and narratives, driving brand awareness and customer engagement.● Managed comprehensive internal communications and external marketing strategies, including social media, product campaigns, trade media, and market reports.● Collaborated closely with sales and product teams to identify and address sales enablement requirements, crafting tools, training materials, and content to enhance performance.● Led coordination efforts between departments to ensure seamless integration of messaging and branding across all channels.● Organized the marketing budget by tracking expenditures and ensuring fiscal responsibility while achieving marketing objectives.

● Planned and executed content creation, design, and copywriting for sales and marketing materials, social media posts, and email marketing.● Scheduled video and photography shoots with employees and clients while solely managing onsite lighting, audio, and camera equipment.● Generated sales and marketing reports on a weekly and monthly basis based on campaign results for social media, digital advertising, and traditional advertising.● Optimized website functionality to drive lead generation, authored engaging blog content to enhance user engagement, and meticulously updated website material to ensure relevance and accuracy.● Proficiently oversaw the procurement and organization of company clothing, sales and marketing collateral, and vehicle logos, ensuring seamless availability and brand consistency across all materials.

● Designed monthly social media calendars to promote company solutions and resources on various social media platforms.● Tracked social media engagement to identify high-performing ideas and campaigns for scalability.● Analyzed social media campaigns' key performance metrics to maximize results and report progress to management.

● Produced compelling videos and motion graphics to communicate the University’s strategic objectives and narratives to internal and external viewers.● Partnered with creative team members and various on-campus entities to interpret creative briefs accurately.● Assisted with equipment setup, breakdown, and maintenance before, during, and after shoots.● Operated secondary cameras or equipment to capture additional angles or shots, enhancing overall production quality.● Managed gear organization, including data storage and file management, ensuring smooth workflow and accountability throughout filming processes.

● Created detailed marketing personas to inform a brand initiative, resulting in targeted and effective messaging strategies.● Developed a compelling podcast strategy outlining stories of alumni and students, enhancing engagement and fostering community connection.● Led the design of branded assets for a digital fundraising campaign, effectively creating brand cohesion among all university fundraising initiatives.

● Filmed and curated event and behind-the-scenes footage tailored for social media platforms.● Conducted research on industry trends, competitor analysis, and potential shoot locations.● Participated in brainstorming sessions and creative meetings to generate innovative ideas for video content that aligns with the agency's objectives.

● Produced videos featuring alumni success stories, event recaps, and promotional messages to showcase the association's impact and encourage participation.● Captured photos and videos at association events, reunions, and gatherings and created recaps to highlight memorable moments for alumni to engage with.● Created video profiles of notable alumni to celebrate their achievements and inspire connections within the alumni community.