Tera Zeigler Simpson Email & Phone Number

Springdale, Arkansas, United States

Springdale, Arkansas, United States

Implemented eCommerce strategy and provided hands-on-keyboard support for CPG eRetail activations.

Russellville, Arkansas

Team lead for the web presence of Arkansas Tech University’s .edu domain. Team lead for the Office of University & Communication’s digital team. Oversight includes web and digital strategy, social media, and videography. A few noteworthy recent projects:● Developed a topical site architecture framework for www.atu.edu to improve SEO and site navigation● Redesign and content update of degree program landing pages for organic search optimization● Collaborated with several stakeholders to produce a multi-channel student recruitment campaign● Redesign of the Tech Action digital alumni magazine

United States

Collaborate with the Multimedia UX/UI Designer to execute the creative vision for the look and feel of the university web domainCollaborate with the Senior Web Developer to optimize the structure and function of the university web domainCollaborate with the MARCOMM Web Team to gather and report accurate, relevant, and timely web data from within the university web domainUse OmniUpdate Campus to position and present content in a way that is consistent with the university brandWorks with members of the Office of Information Systems to maintain a consistent front-end look and feel across all university web and software solutions.Collaborates with the Office of Information Systems staff to develop and implement web-based applications, mobile apps, and third-party software solutions.Collaborates with assigned responsible individuals in individual departments to collect content for posting, updating or correcting the information as necessaryEnsures that web sites within the university domain are constructed meeting Tech standards as applied to Web accessibility requirements

Russellville, Arkansas

Project-oriented position focused on short-term problem solving in a CMS environment immediately following the migration of a university website to a new template and new version of OUCampus. Projects include form migration to LDP, snippet development, WordPress development, microsite development, script consolidation, ADA compliance, and site optimization.

Russellville, Arkansas

Ensured that university web sites are constructed meeting Arkansas Tech University's web standards to fully support the institution's brand positioning and goals.Trained faculty, staff, and student users in the university web content management system OmniUpdate Campus. Assisted in building and maintaining a robust web strategy supporting student recruitment and student success by researching emerging technologies, competitive analysis, defining, and developing initiatives to support entire site lifecycles thus providing internal scalability and organization.Developed new content and repurposed existing content by utilizing CMS templates, standards and compliant code.Collaborated with academic departments to best market their majors to potential students via the web. Designed and deployed web promotional materials. Implemented student-oriented web architecture as part of the total redesign of the university website. Used database reports to implement consistent information across the entire university website.Designed and created content for university-affiliated microsites. Managed cooperative relationships across institutional constituencies with respect to divisions, projects, teams, and external partners.

United States

Administrative Specialist III - Undergraduate Admissions Developed a comprehensive social media campaign to maintain student interest in attending the university throughout the enrollment cycle. Managed a departmental budget of $200,000, recruiter funding allocation, recruiter mileage, travel requests, and special programming funding. Designed and procured recruitment promotional items. Administrative Specialist III - Assistant to the Vice President for Enrollment Management Worked with the UCA Residential Colleges/Learning Communities to market the program to potential students and parents. Collaborated with the Residential College/Learning Communities Director and resident faculty members to administrate individual residential programs in five residence halls. Developed a new student connection plan to help new UCA Residential College students become acclimated to the program before their first semester, and presented the plan to Residential College faculty. Worked with UCA Enrollment Management to produce the 2013 Arkansas Student Success Symposium. Coordinated multiple departmental budgets, purchasing requests, and division inventory. Administrative Specialist II - Student Accounts Developed and managed web content for the UCA Student Accounts office webpage via WordPress CMS. Provided financial guidance to students and parents at new student orientation and produced financial information packets. Helped students and parents understand their student account, university fee structure, payment methods, university policies, and strategies to be financially successful. Provided financial information and assistance to students and parents via in-person communication, telephone and email

Bachelor Of Arts (B.A.), Public Relations/Image Management

Activities and Societies: Sigma Sigma Sigma Sorority

Master Of Science (Ms), College Student Personnel

Activities and Societies: College Student Personnel Association