Leading digital at Noscomed, a medical company within high-end products for the skincare and beauty industry.

Advising clients on projects within marketing, e-commerce and digital transformation.

Implementing a multi-channel strategy and branding activities combined with a focus on digital projects and a strong presence online was among main areas of responsibility:Marketing strategy and development:- Managing the budgeting process for e-commerce and marketing activities, ensuring optimal allocation of resources to achieve strategic objectives.- Implementing a multi-channel strategy and developing marketing plans aligned with business goals and market trends.- Facilitating collaboration with cross-functional teams to ensure alignment between marketing activities and overall business objectives.Branding and performance marketing:- Translated brand strategies into actionable digital initiatives to strengthen brand positioning and increase brand awareness.- Planning and facilitating digital marketing campaigns across various channels, including social media, email, and search engine marketing.- Leveraging customer insights and market research to inform digital branding strategies and messaging.Marketing leadership:- Providing leadership, guidance, and mentorship to a team of marketing specialists.- Conducted regular performance reviews and providing constructive feedback for skill development and career growth.- Fostering a positive work environment that encouraged creativity, innovation, and continuous learning.Project management:- Spearheaded the implementation of marketing automation tools to streamline workflows, improve efficiency, and personalize customer experiences.- Led cross-functional teams in the implementation, and integration of CRM, ERP, and PIM systems to enhance data management and operational efficiency.- Defined project objectives, scope, and deliverables, and managed project timelines, budgets, and resources.- Facilitating stakeholder engagement and communication, providing regular updates on project progress and addressing any issues or concerns.

Traffic Acquisition and Channel Optimization- Strategic deployment of PPC advertising, SEO, and content marketing.- Continuous refinement of channel strategies based on performance metrics and analysis.- Proven track record of delivering impactful results across diverse digital platforms.User Experience (UX) and Conversion Optimization- Focus on enhancing UX and optimizing conversion funnels.- Collaboration with design and development teams to craft intuitive user journeys.- A/B testing, heat mapping, and user feedback analysis for iterative improvements.- Data-driven optimization of conversion pathways and persuasive design elements.- Commitment to continuous improvement and experimentation in digital experiences.Project Management- Strong partnerships with developers and IT professionals for technical execution.- Delivering briefs and facilitating clear communication and alignment between marketing and technical requirements.- Collaboration with digital agencies to amplify campaign impact and achieve goals.- Proactive project management and regular progress reviews for efficiency.- Leveraging collective strengths of cross-functional teams for innovation and results.

- Leading a team of Google ads / Facebook account managers and copywriters.- Responsible for launch and developing a new deal site.- Analysis and strategy development for larger customer accounts.- Optimization of internal work flows.