Tercia Coert Email & Phone Number

Limerick, Ie

Ireland

Dublin, County Dublin, Ireland

Circit is a SaaS platform that helps audit firms perform higher quality audit engagements, collaborate with clients, and instantly verify assets at source.In this role, I had the privilege of serving as a collaborative and highly data-focused professional, responsible for building and optimising marketing processes while driving cross-departmental collaboration. I was tasked with developing and executing integrated campaigns, spearheaded cross-functional marketing programs, and ensured alignment with the latest trends in finance.

Cape Town, Western Cape, South Africa

I managed and strategically implement product marketing programs.Lead B2B and B2C campaigns for effective market penetration. Developed and executed strategies to enhance global brand cohesion with a focus on local initiatives to build reseller and end-user leads.My last five years at ESET we prioritised growth of the Partner network through engagement and enablement activities.I was responsible and led product marketing, design, PR, and event teams for seamless operations.Core competency in budget management and the allocation of resources effectively.My role was important to drive team cohesion, ensuring high-quality output and meeting targets - that was presented at board level.

Cape Town Area, South Africa

Areas of Expertise:Marketing Strategy and Analysis: Orchestrated the development and evaluation of comprehensive marketing plans, driving insightful analysis to refine strategies.Market Insights and Tactical Campaigns: Led monitoring market dynamics, identifying trends, and devising strategic campaigns that bolstered brand engagement and expanded market share.Targeted Campaign Implementation: Spearheaded the design, execution, and management of precise marketing and communication initiatives, resulting in impactful customer connections.New Market Penetration: Devised and executed an early social media marketing blueprint for a nascent market in Kenya, Nigeria & Botswana contributing to successful market penetration and brand establishment.International Events Management: Successfully orchestrated and managed high-profile exhibitions and conferences across the EMEA region, representing seven vendors and fostering valuable industry relationships.Marketing Material Oversight: Exercised supervision over sales and marketing materials, ensuring strict adherence to established marketing guidelines within the EMEA region.Customer-Centric Approach: Championed a culture of exceptional customer service, nurturing and sustaining relationships with both internal teams and external partners.Skills:Strategic Positioning: Demonstrated strategically positioning products and services within the market landscape.Channel Marketing: Utilised various channels to deliver integrated marketing messages, maximising reach and impact.Omni-Channel Marketing: Proficiently leveraged diverse marketing channels to create seamless and consistent brand experiences.

Cape Town Area, South Africa

Proficiencies:Salesforce Expertise: Adeptly harness the power of the Salesforce CRM system for comprehensive reporting. Skillfully identify pivotal trends and prospects, strategically devising campaigns to amplify B2B reseller sales.Global Trade Marketing Leadership: Oversaw international trade marketing, ensuring seamless execution of multifaceted campaign strategies within the dynamic EMEA region.Sales Forecast Analysis: Conducively analysed sales forecasts within the expansive EMEA realm, masterfully aligning analyses with sales objectives and resourceful inventory control.Operational Mastery: Successfully managed and streamlined the landscape of oni-marketing operations, driving efficiency and effectiveness throughout the function.Financial Oversight: Maintained and monitored Year-to-Date budget expenditures, ensuring prudent financial management and resource allocation.Strategic Event Management: Strategically conceptualised and executed annual marketing seminars, as well as diverse ad-hoc projects, fostering valuable connections and knowledge exchange

Cape Town

Job Responsibilities:Contributing to Marketing Excellence Through Efficient OperationsDuties:• Consumer Insight Reporting: Constructing consumer rating reports entails the meticulous compilation, consolidation, formatting, and concise summarisation of data, graphs, and presentations.• Dynamic Competitor Database: Keeping the competitor database current involves inputting data sourced from field sales, followed by the careful compilation, consolidation, formatting, and succinct summarization of information and graphical representations. The resulting reports are then disseminated to pertinent stakeholders.• Accurate Pricing Publication: Ensuring the accuracy of pricing schedules demands meticulous verification of freight rates, charges, and allowances before publication.• Enhanced Sales Presentations: Elevating sales presentations is achieved by assembling quotations, proposals, multimedia elements, slide shows, product capability booklets, and analyses of accounts and competitors.• Compelling Collateral Preparation: Crafting impactful e-mailers and brochures encompasses content and graphics formatting, and coordination with printing and internet distribution services.