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Terence Wu is a Group Marketing Director at COMO Group. He possess expertise in digital strategy, online advertising, digital marketing, sem, digital media and 9 more skills. Colleagues describe him as "Terence is easily one of the most personable, generous and effective managers I've worked for so far. During my stint with Pan Pacific Hotels Group, he readily imparted wisdom from his own experience, and taught me invaluable lessons that I will take with me for the rest of my career. He's also the most amiable and understanding boss one can hope to work for, and mentored me over many drinks covering all kinds of topics from stakeholder management to life philosophies. Combined with his professionalism, diplomacy in tough situations and a disarming sense of humour, I would strongly recommend Terence as a mentor to anyone looking for counsel in digital marketing as a career (or life in general), and to anyone looking to hire a stellar team member.", "Terence and I worked together on P&G. Terence knows the digital business so well that it was easy for him to understand the P&G business model, the stakeholders involved, what was most effective campaigns for P&G and how to help P&G grow their business using digital platforms in APAC. He understands digital and the changing landscape so well that he can adapt easily to manage any client.", and "I got to know Terence as he engage us for P&G. From our first meeting, I can sense his passion and drive. After the initial meeting follows a stream of amazing and refreshing ideas that stretches our creativity for the betterment of his client. After just 8 months, we learned a lot from each other and I have a new perspective of how SEM can be applied on FMCG clients. I will recommend Terence to any business who needs a fresh digital strategy."
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Group Marketing DirectorComo GroupSingapore -
Jury MemberApac Effie Awards Apr 2024 - Jun 2024Singapore, Singapore, Sg -
Global Head Of E-Commerce And Digital MarketingCapella Hotel Group Jan 2019 - Apr 2024Sg- Set up and scaled up digital marketing practice for Capella Hotel Group - Maximizing group’s direct revenue performance through ongoing optimization of Brand.com performance, leveraging internal and external data to developing effective marketing campaigns- Drove an average of 50% annual growth in brand.com website revenue from 2019 to 2023- Developed digital gift card channel, driving incremental USD 1M to hotels within 18 months. -
Digital Marketing Director (Global Remit)Pan Pacific Hotels Group May 2013 - Dec 2018Singapore, Sg- Oversee external Demand & Revenue Generation Activities (PPC, meta search, SEO, Content & Social Media) as well as web operations support for Brand.com at a global level. - Develop web always on website conversion rate optimisation and personalisation roadmap on via Adobe stack- Insight development of monthly web performances for senior management, identifying areas of growth and opportunities. -
Regional Search LeadMediacom Sep 2012 - May 2013- Regional Search Lead for P&G - Head of team of 4, one of the first key tasks was to plan, structure & launch all Paid Search Activities for all P&G Brands in the ASEAN region within 2 months - Lead in development of AAIJK Regional Search Strategy for all P&G brands for upcoming FY- Strategic Consulting to P&G in identifying "right to win" areas in search in relation to available assets
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Performance Marketing Specialist, Asia AustralasiaIntercontinental Hotels Group Feb 2011 - Sep 2012Windsor, Berkshire, Gb- Lead role in performance marketing for all IHG properties across the Asia Australasia Region- Drive localization strategies for Search Engine Marketing and Affiliate Marketing for region- Working with Publishers, Agencies and Hotels to drive Best In Class Performance Marketing Practice within the region- Responsible for optimization of current performance marketing toolset, as well as hunting for new potential performance marketing media opportunities to try maximise revenue for IHG hotels- Content ideation in tandem with in-house web merchandising team to develop quality IHG online real estate- Advise campaign stakeholders on best media channels to utilize to drive optimal performances for campaign
Terence Wu Skills
Terence Wu Education Details
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The University Of Western AustraliaE-Business
Frequently Asked Questions about Terence Wu
What company does Terence Wu work for?
Terence Wu works for Como Group
What is Terence Wu's role at the current company?
Terence Wu's current role is Group Marketing Director.
What is Terence Wu's email address?
Terence Wu's email address is wu****@****ail.com
What is Terence Wu's direct phone number?
Terence Wu's direct phone number is 6808*****
What schools did Terence Wu attend?
Terence Wu attended The University Of Western Australia.
What skills is Terence Wu known for?
Terence Wu has skills like Digital Strategy, Online Advertising, Digital Marketing, Sem, Digital Media, Online Marketing, Interactive Marketing, Strategy, Marketing, Media Planning, Ppc, New Media.
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