In charge of audio products across multiple brands. Tasked with updating and modernizing the product and brand portfolio for the long term while meeting near term objectives. Developed short and longterm roadmaps and initiated execution with 22 products launched in the first 18 months, and multiple key product lines on track to launch in 2023 and 2024.

• Responsible for electronic product lines from concept to EOL within the Luxury Audio BU including JBL Synthesis, Mark Levinson, Lexicon, brands. • Led collaborative research and development across the matrix organization to identify industry trends, consumer insights, available and emerging technology internally and externally. Assessed and validated hard and soft costs, development timelines, and ROI to present compelling product business cases to executive leadership at each gate stage. • Developed new product lines including the entire award-winning Mark Levinson 5000 series, and the next generation streaming high-resolution immersive audio AVR platform, and a variety of multichannel amplifiers leveraged across the JBL Synthesis, and Lexicon brands. Defined and developed the Mark Levinson No 5909 headphone.• Developed storytelling assets and produced media assets to support marketing.Awards: Mark Levinson 5000 Series:Winner: Red Dot Design “Best of The Best” (2021): No 5105 Turntable-named designerWinner: Red Dot Design Award (2021): No 5302- Amplifier-named designerWinner: Red Dot Design Award (2021): No 5909- Headphone- named designerWinner: Red Dot Design Award (2021): JBL SA -750 Streaming Integrated Amp- Winner: CES Innovation IF Award (2021): No 5101 Streaming SACD Network Player

Executive leadership role with both solid and dotted line reports for all product categories including Audio, Power, Cable & Mobile. Direct global product teams responsible for $180MM in annual revenue. Help drive technology and innovation strategy, working closely with the engineering teams and software groups to define roadmaps, product features, and objectives. Develop marketing strategies and assets in collaboration with Marketing teams. Work closely with VP Product Development, CFO and CEO, to help define product mix and roadmaps, and increase profitability.

Direct P&L responsibility for headphone product lines, as well providing guidance for speaker products. Developed and executed strategies to reduce average time to market by expand roadmap. Oversee sound and wireless technology implementation. Work directly with CEO, engineering and Sr. Management to determine best technology components, platforms and partners. Leading company initiative to develop hardware and software products that harness sensor technology to enhance the customer’s product engagement and overall experience for music, calls, gaming, fitness, and travel. Develop Android and iOS software applications roadmap.

The Product Area Manager role at Monster is described as mini CEO. With ownership of product lines from inception to EOL, I have P&L responsibilities for multiple lines in the global headphone product category; market, and competitive analysis, product positioning and definition for maximum ROI at every price point. I developed end of life and transition strategies from wired headphones to Bluetooth in my area, and introduced new product lines that have seen new growth and profitability. I create, manage, and consistently update a category business plan consisting of a product road map, life-cycle management plan, and a market and technology assessment.Responsible for developing and articulating the strategic direction and business case for a full product lines; I provide direction and guidance to a cross-functional global team of hardware and software engineers, industrial designers, strategic buyers, creative artists, copywriters, analysts, marketing and sales people; engaged in the design, build, marketing, and selling of the category. I am the product expert and evangelist internally and at key meetings and trade shows. Driving companion software applications development. Engage with press and social media outlets for interviews and product announcements. I drive OEM/ODM sourcing, retail marketing, sales, supply chain and finance teams to ensure successful and profitable product lifespan.

I am pleased to accept a seat on the CEA Audio Division board, and look forward to contributing in 2016.

Responsible for brand and product development for several professional audio brands from concept to delivery. Developed competitive and profitable product lines across brands and categories. Hired and developed an effective team.Key responsibilities and accomplishments:Product Development:• Analyze market and sales data to prioritize product development. • Collaborate on product design; conceptualize added value features, and innovations.• Conduct subjective and objective listening tests.• Define & tune sound attributes for microphones, headphones and wireless systems as " Golden Ear".• Sound test and approve/ comment pre-production samples. Select Golden sound sample. Green light mass production.• Monitor customer feedback, and insights data to foster improvements. Brand Creation and Development:• Define brand mission and strategic positioning for Senal, Kopul, Polson, Auray, brands. • Define product categories for each brand.• Define target customer for each brand based on competitive landscape.• Hire and lead staff as “player coach”.• Collaborate with executive management to streamline processes and help create efficiencies. Marketing Communication:• Create marketing communication guidelines for effective brand and product positioning.• Ensure value propositions are concisely and consistently articulated to the right customers across all mediums.• Supervise, contribute and approve all content related to packaging, web, retail presence and sales development. • Ensure sales trainers are adequately prepared and understand the product and brand positioning.• Secure key player buy-in as lead product and brand evangelist for effective product deployment.• Lead product and sales presentations and close product purchase orders with retail buyers.

Award winning Recording Engineer/Producer /Songwriter and recording studio owner. Specialized in custom private recording studio designs optimized for individual’s specific workflows, aesthetic sensibility and ergonomic preferences. Clients include successful songwriters, producers and artists.Artist discovery and development team for Vanessa Carlton, Avril Lavigne, and Midnight Youth (Winner Album of the Year NZ). Co-writer and producer for songs with Avril Lavigne. Panelist MECA Conference, Chicago, CMJ New York. Most recent recordings studio/ multi use space design in Williamsburg Brooklyn, 2014 for 101 Bedford –a luxury residential building. Designed custom whole home audio/video and control system solutions for high profile residential and commercial clients including celebrities. Designed flexible and bulletproof audio, video and switching solutions for restaurants and nightclubs. Instructor for music production classes at the New School in NYC.

Provided expert technical sales and preliminary system design for customers requiring recording studio, DAW, broadcast, commercial, and residential audio, video and control systems. Expert in music recording/creation technology including recording interfaces, effects processors/plug-ins, digital audio workstations, guitar products, and virtual instruments.Technical sales and studio design for professional recording and broadcast customers. Consultant to the in house brands division (Gradus Group) for Pro Audio product design and applications.

In charge of U.S. business & product development for global digital music store with mobile payment interface. Responsibilities included content acquisition and negotiations, identifying and engaging strategic technology and content partners. for current and future distribution channels. Increasing company’s visibility. Product evangelist.Directed US strategy to move from portal based sales, to widget-based, viral sales. The result was an exponential sales rate growth. Advocated non-music SMS billing strategy for gaming and other micro payment opportunities.Persuaded aggregates and labels to move from a retail, to a wholesale pricing model and accept new business terms for a new technology: full PC downloads billed to the cell phone. Built catalog from 4000 songs to 1.8 million in nine months. Directly negotiated with labels and aggregates resulting in contracts and offerings. Conceptualized and spearheaded the Txttunes/A2IM online Grammy listening station for independent artists. A historical first, NARAS voters were able to listen to nominees from the independent sector, in one place, for free, prior to voting. Achieved pro-active and legal cooperation and from nearly every nominated independent artist and label within a two week period. Major media coverage included Billboard, Media Wire, CMJ, and thousands of bogs and sites worldwide. . Defined criteria for cost effective, targeted participation in industry organizations and events such as SXSW and MIDEM, DMW and CTIA.Created and lead power point presentations for investors and strategic partners. Featured panelist at CTIA, Las Vegas 2008. Marketing-The Mobile Channel.

Content Acquisitions. Subscription building.Business development.

Worked with chief designer on all details of Showtime Network's state of the art, multi-room, HD video and audio post-production facility. Developed proposals and budget. Collaborated on system design and supervised the integration. Hired and managed staff from concept to completion. Coordinated with Showtime executives, designer and union trades.The facility included two Pro Tools 7.1 mix rooms, fourteen FCP workstations and suites, and four Avid suites.  It featured a central machine room with remote KVM via fiber optics.

Celine Dion, Grover Washington JR, Martha Wash, George Benson, Lisa Fisher,Taylor Dayne...

Produced, Engineered and co-wrote with client artists.

Supervised projects from budgeting, talent and song selection A&R, through production, mixing and mastering. Managed and directed staff. Managed budgets and projects to meet BMG specifications and deadlines. Reported directly to CEO. Helped company grow from 4 to 40 employees.