Sofia Terenteva Email & Phone Number

Moscow, Russia

Moscow, Russia

Moscow

Москва, Москва, Россия

- Development marketing strategies for: Alterna, Kydra, Olaplex, Oribe- Providing strategic vision for brands on the market- Organizing online and offline b2b/b2c activities (launches, events, trade marketing activities, barter partnership)- Planning and executing brand budget- New launches execution (2020-2021: Alterna – new line My Hair. My Canvas; Oribe – new line Renewal Remedies Treatment Experience; Kydra – new line Jelly Gloss, Olaplex – new products No8, No4P, No4-in-1)- Preparation of reporting, analytical documentation (monthly sales reports, work with slow movers SKU, sales and product stocks analysis) and presentation- Marketing researches analysis (competitive analysis, new trends search, hypotheses generation)- PR-communication with bloggers and journalists- Collaborating with the team for marketing related needs (image, video, banners creation, landing pages) and with external partners for Pos materials development (displays, brochures, postcards, boxes, etc)- Cooperation with SMM, Sales, Finance, Logistics departments - Web design development on Tilda - Kydra (http://kydrajellygloss.ru) and evo (http://evobottleblonde.ru)

– Brands support (Alterna, Oribe)– Development of marketing programs for brands (making presentations, product catalogues and press-releases; planning of media advertisements;POS materials development and ordering)– Work with slow movers SKU– Preparation of reporting and analytical documentation– Cooperation with PR, SMM, Finance, Logistics departments – Sales and product stocks analysis

Москва, Москва, Россия

– Tracking updates of the certification legislation– Planning and tracking certification schedules– Communication with brand representatives as part of the launch of new products – Planning and tracking certification schedules– Tracking certification period of goods; preparing for the recertification– Working with the certification database– Preparation of stickers for products in accordance with the legislation of Russian Federation– Work with contractors (certification, stickers)– Product samples import for the certification procedure

Москва, Москва, Россия

- Transportation of Nestle products nationwide in Russia- Involvement of contractors for cargo transportation- Coordination and conclusion of contracts- Interaction with the client, processing requests for transport services

Степень Магистра, Marketing/Marketing Management, General

Степень Бакалавра, Logistics, Materials, And Supply Chain Management