Teresa Herd

Teresa Herd Email and Phone Number

Chief Executive Officer and Head of Creative @ MORE. for your brand
Moab, UT, US
Teresa Herd's Location
Moab, Utah, United States, United States
Teresa Herd's Contact Details

Teresa Herd work email

Teresa Herd personal email

n/a
About Teresa Herd

With over 20 years of creative leadership experience, I help companies make the most of their creative spend. I design and build in-house capabilities as well as work with external agencies to deliver world-class work and ROI. I am the CEO of MORE, a consultancy that works with clients across various industries, from Boston Beer Company to Yelp to AMD.As a former VP and Chief Creative at Intel and Zillow, I have a proven track record of creating and executing innovative and integrated campaigns that span broadcast, digital, print, and experiential. I have been recognized as one of Ad Age's Creativity 50, In-house Agency of the Year, and Emmy Nominee, among other accolades. I enjoy working with and developing talented and driven teams, and partnering with internal and external resources. I like working with nice people on stuff that is good for the world. It's that simple.

Teresa Herd's Current Company Details
MORE. for your brand

More. For Your Brand

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Chief Executive Officer and Head of Creative
Moab, UT, US
Employees:
2
Teresa Herd Work Experience Details
  • More. For Your Brand
    Chief Executive Officer And Head Of Creative
    More. For Your Brand
    Moab, Ut, Us
  • Moab Women’S Festival
    Co-Founder
    Moab Women’S Festival Mar 2024 - Present
    Co-founded Moab’s first Women’s Festival. Welcoming to all and celebrating the contributions of women in our beautiful community. https://moabwomensfestival.com/
  • More. For Your Brand
    Chief Executive Officer & Head Of Creative
    More. For Your Brand Jan 2019 - Present
    I believe agencies should work in service of brands, whether in-house or external. With this practice I am helping companies assess the need for in-house capabilities and how to effectively build in-house organizations that are designed and staffed for the specific needs of individual companies. Having worked in-house before it was cool, I have learned how to assess the needs of businesses and design and build organizations that are right for the business, deliver ROI and world class work. It can be done!!!Clients Include: Boston Beer Company, Yelp, Fresenius Medical Care, TCG Player, Blue Cross Blue Shield of MA, Proactiv, Bright Horizons, Chamberlain Group and AMD
  • Needle + Frame
    Board Member
    Needle + Frame Jul 2023 - Present
    Denver, Co, Us
    https://www.needleandframe.org/
  • Zillow Group
    Interim Vp Creative Director
    Zillow Group Jul 2019 - Feb 2020
    Seattle, Washington, Us
  • Intel Corporation
    Vp Global Creative Director
    Intel Corporation Sep 2014 - Jan 2019
    Santa Clara, California, Us
    As the creative leader for the company, I managed all creative capabilities, teams and the creative product for the Intel brand. Manage creative and brand representation across all marketing channels, business units, countries and vehicles. It has been another productive year for Intel. Along with all time high sales and stock performance, our advertising and marketing has both aided in this success as well as having great impact on the Intel Brand. > For the third year in a row, we grew brand value as measured by Forbes, Brand Z and InterBrand> Named #1 Internal Agency by AdAge - 2017> I was ranked by AdAge as one of the 50 most creative people - 2016> We created memorable pop culture moments such as Lady Gaga’s David Bowie tribute at the Grammy's. This effort won us a Gold Lion and 5 Clios.> Worked with Lady Gaga for Superbowl 51 halftime show. We won 4 Lions and 4 Clios for this drone performance. > The execution and storytelling around the Drone Light Show at this years Winter Olympics won us 4 Lions and 4 Clios as well.> We amplified Intel’s drone light shows from Germany to Vivid Sydney to Disney Springs breaking 2 Guinness World Records. > Leveraged Jim Parsons for the third year making him one of the most recognized brand ambassadors for any brand. > The Agency Inside grew to 85+ with amazing talent. Our team is a company leader in terms of female and diversity hiring. We also opened a new agency space in San Francisco. > Intel was named to Ad Age’s “Marketer A List”.
  • Staples
    Vp Global Creative Director
    Staples May 2007 - Jul 2014
    Framingham, Ma, Us
    Over my years of experience at Staples, I had the opportunity to grow and develop an amazing team of writers, designers, UX designers, and developers. I drove creative across all channels including .com, social, digital, TV and video. I was successful in doing so in North America and Europe. I get asked two questions when I tell people I worked at Staples. One, did I do “The Most Wonderful Time of the Year” back to school spot? I did not. I wish I did, but it was before my time. That spot changed TV commercial advertising. It was an amazing risk. Then I get asked if I worked on the Easy Button. To this I respond “yes”. I worked on the strategy that helped us realize the “easy” platform. I was among the few who saw the potential of this pneumonic and developed how it looked and showed up across all of our channels. This effort drove the brand performance to all time highs for Staples and set the direction for how Staples reinvented itself at the time.
  • Staples
    Group Creative Director
    Staples 2000 - 2007
    Framingham, Ma, Us
  • Marco Polo Explorers
    Ideation Leader
    Marco Polo Explorers 1996 - 2002
    Henderson, Nevada, Us
    Lead ideation sessions for new products, services and promotions for clients such as:Gerber, Duracell, Kimberly Clark, Quaker, Pepsi, Neutrogena, Doral Golf Resort & Dentyne
  • The Sawtooth Group
    Group Creative Director
    The Sawtooth Group 1992 - 1999
    Red Bank, Nj, Us

Teresa Herd Education Details

  • Rochester Institute Of Technology
    Rochester Institute Of Technology
    Medical Illustration

Frequently Asked Questions about Teresa Herd

What company does Teresa Herd work for?

Teresa Herd works for More. For Your Brand

What is Teresa Herd's role at the current company?

Teresa Herd's current role is Chief Executive Officer and Head of Creative.

What is Teresa Herd's email address?

Teresa Herd's email address is te****@****and.com

What schools did Teresa Herd attend?

Teresa Herd attended Rochester Institute Of Technology.

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