-Creation of the marketing department within the group, establishing a solid foundation for all communication and marketing initiatives.-Management and planning of the group marketing strategy, increasing brand visibility and ensuring communication is more aligned with business goals.-Development of a new website for the group, resulting in greater brand visibility and lead generation.-Launch of new real estate projects and creation of all communication materials.

-Defining the launch strategy for the largest personal development project for young people in Mozambique: Makagui.com, establishing a solid foundation for its success.-Support in the planning and strategic definition of the Makagui project marketing plan, including the creation of educational content that promotes personal development.-Managing the team of developers, designers and creatives in the creation of all the Makagui media, including the website and e-learning platforms (makaguiacademy), ensuring the delivery of high-quality solutions in line with the project's vision.-Managing a 3-person marketing team in the planning of STV social media content, including the creation of an editorial calendar, efficient working methods and the alignment of graphic and audiovisual content, resulting in more cohesive and impactful communication.

-Development the concept and launch of two e-commerce projects: Passionstore.pt; Mychare.pt; -Adding and optimizing content for e-commerce platforms such as Shopify, VTEX and WooCommerce, increasing visibility in search engines and improving conversion rates.

-Developing and coordinating campaigns in collaboration with advertising agencies for the different brands in the group resulting in a significant increase in the brands' visibility and reputation on the market. -Management of the Franchise Marketing department, creating and managing the implementation of marketing strategies for more than 60 national franchisees. -Opening of more than 20 franchised units. -Reconfiguration of old sites and adaptation of content to urbanobras.pt and nbrand.pt, resulting in a better user experience and increased efficiency in brand communication.

-Creation of optimized content with SEO techniques for the group websites (houseshine.pt, guardclean.pt, franchisingeoportunidades), improving their search engine positioning, organic traffic and brand visibility.-Producing engaging copy for social media campaigns to boost community interaction and enhance brand awareness

-Collaboration with the creative team in the creation of brand activation campaigns that resulted in increased recognition and engagement of the target audience for brands such as Zippy, Macdonalds, Smart, Continente, among others.-Developing the company's social media presence and content strategy, encouraging a community of followers and attracting new leads.