• Evaluate core merchandise programs and adapt inventory and assortment as needed. Increased store sales by 17% last fiscal year, on track to increase sales another 22% this current fiscal year.• Negotiated and evaluated programs with licensees resulting in a decrease in cost of goods by 7%• Observed merchandise opportunities initiating new business relationships while nurturing relationships with established vendors. As a result, new merchandise programs have resulted in an in additional $10,000 in revenue.• Developed marketing events and product release strategies in support of feature film releases. Responsible for creating film related buy plans to compliment the synergy between the El Capitan Theatre and the store. Movie themed merchandise accounts for 30% of the store’s two million dollar revenue. • Consistently surpass projected sales goals by creating store plans to maximize merchandise flow and reduce the necessity to markdown.• Sole developer of Disney Studio Store Hollywood Pin Program which amount to 30% of annual revenue. Not only responsible for the development of the pins, but also in charge of managing the program operations to maximize the guest experience. Increased Pin Revenue for the past 4 consecutive years.• Collaborate with artists, vendors, sourcing, and planning partners to develop product that is timely and meaningful to guests while maximizing revenue• Collaborate with 30+ vendors and licensees in any given month.

•Manage and create strategic merchandise buy plans•Maintain, monitor, and track sales initiatives•Execute sales promotions and analyze merchandise programs •Liaison between legal and licensees during product development phase