🌟 Excited to share that I start my journey as a UX Designer consultant! Currently, I'm focused on creating seamless and impactful user experiences, both online and offline, by blending user research with innovative design strategies. My role involves leading a talented team, driving omnichannel projects, and collaborating closely with stakeholders to ensure our designs meet market needs and exceed user expectations. With a strong background in customer journey mapping and digital transformation, I'm passionate about pushing the boundaries of what's possible in UX design. Let's connect and explore how we can create amazing user experiences together!

Responsible for: coordination and supervision of construction projects for all retail formats (boutiques, shop in shop and corners) for IQOS brand worldwide in Portugal in order to empower and leverage the best consumer experience in store.Accomplishment for IQOS Retail expansion:#3 Boutiques #10 Shop in Shops #28 Corners #700 resellers by designing its visibility toolbox #10 premium resellers with tailored executions.

Responsible for the retail look of all the channels under direct control of PMI. In a close ecosystem with Cluster Team & r etail operation, define brand look per retail segment in terms of setup, materials and activation:Responsible for the design and implementation of different projects and setups, plus managing the relation with internal/external stakeholders and 3rd parties. Deployment of 24 shop in shop, 9 pop-ups and design/de fine visibility toolbox for 700 resellers + 10 premium resellers with toilered executions.

Be part of multidisciplinary team to design Portuguese Customer Journey for Legal Age Smokers and Users (IQOS). The goal? Focus the business and highlight what were the development priorities and investments to provide an Omni-Channel alignment. Methodology FFWD (customer-centric framework that leverages rapid iteration and experimentation to turn customer problems into successful business solutions): Customer Mapping | Problem Statement | Persona definition | Customer Journey | Interviews (qualitative & quantitative) | Field Study by Observation.

Integrated in the Commercial department, I was responsible for:Ensure the distribution of the brands and ensure their availability to the consumer + its visibility and best location;Plan and execute the Territory initiatives (retail & consumer), according to the approved plan, budget and internal practices, in order to guarantee KPI accomplishment, namely in what regards to market share and volumes.Development of a Business Plan for the area of operation, taking into account market information, type of consumers and market players (wholesale and retail) to take all the necessary informationfor decision making;Maximize and deployment the new tobacco category in the market, in order to empower retailers and final consumer to became part of this change for a Smoke Free World

Support trade engagement department at managing retail advocacy campaigns that support the achievement of the business goals, and the digital communication platform targeted to our trade partners, focused on the retail activation, communication and engagement: creation of visuals, contents and copy.

Support commercial department on brand activation: development of visual elements associated with brand activities and internal and external presentations

Conceptual Design; Schematic Design; Design Communication; Architecture.