As a embedded DS with Pinterest Trends product. Responsibilities range from trend types methodology development, to trends prediction exploration

• In comparison with digital data, constructed minute by minute respondent data and researched on consumer lifetime value and program content value in terms of ad revenue. Discovered unmonetized audience opportunities by visualizing multi-dimensional insights and delivered them across marketing, ad sales and strategy teams.• Conducted innovative visual heatmap of predictive error control for strategic ad sales. Meanwhile provided spot scheduling team operational model to prevent error-prone prediction.• Initiated a revenue-driven analysis based on CNN selling title arrangement. By clustering, statistically grouped CNN selling title efficiently and estimated potential revenue growth• Consulted for various business segments, i.e. series acquisition model for VOD delivery, movie box office revenue prediction, increased model accuracy by 10%, clustering model selection on March Madness survey data.

• Assisted in pioneering an innovative forecasting model of CAE (competitive audience estimation) with fused target data, i.e. transactional data, personal behavior data. Successfully validated the model within all Turner brands, TBS, TNT, CNN, TOON, etc. Supported post-model analysis and questions risen by business and technology departments.• Responsible for providing analysis to maintain business platforms and track the benefits of modeling on weekly basis. • Worked with team members to conduct scientific, inquisitive, and innovative approaches to business decision problems according to user specification, mainly on improving the accuracy of audience forecasting, by utilizing statistical packages such as SAS, R, MATLAB• Investigated and manipulated large amount of digital data (10 GB+) for business purposes by data mining, clustering, etc.

Analysed data to support potential funding opportunities based on demographic characteristics of borrowers and provided insights to Cooperative Federal’s grant writers.