Teresa Afonso

Teresa Afonso Email and Phone Number

Senior Marketing Executive @ The Improve International Group
Porto, PT
Teresa Afonso's Location
Porto, Porto, Portugal, Portugal
About Teresa Afonso

✔Experienced Marketing and Communication professional, with over 10 years of experience in Marketing and Communication with knowledge in different areas.✔Skilled in Internal and External Communication | Digital Marketing | S.E.O | S.E.M. | Email Marketing | Content Marketing | Copywriting | Branding | Social Media | Media Relations | Press Officer | Customer Experience.☑ Graduated in Social Sciences @Universidade do Minho.☑ PostGraduated in Digital Marketing @IPAM.

Teresa Afonso's Current Company Details
The Improve International Group

The Improve International Group

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Senior Marketing Executive
Porto, PT
Teresa Afonso Work Experience Details
  • The Improve International Group
    Senior Marketing Executive
    The Improve International Group
    Porto, Pt
  • The Improve International Group
    Senior Marketing Executive
    The Improve International Group Feb 2023 - Present
    Porto, Portugal
  • Klepierre
    Shopping Center Marketing Manager
    Klepierre Oct 2021 - Dec 2022
    Porto, Portugal
    Klepierre is a major player in Europe’s retail property market, managing shopping centres in several countries and cities, giving brands access to 150 million consumers. ✓ Definition of the annual marketing plan for the shopping center (online and offline); ✓ Daily control of the Shopping Center Marketing budget; ✓ Definition and production of shopping center events, ensuring its communication and media plan, logistics and results analysis. ✓ Management of digital channels (website, app and social networks): content and budget; ✓ Review and definition of the shopping center's soundtrack, ambient ambient scent, interior and exterior signage and corporate communication. ✓ Definition of the activities and objectives of the Information Desk of the shopping center and management of the respective team; ✓ Involve tenants in the marketing plan, developing partnerships and co-branding actions; ✓ Contribute to the mall's revenue by selling spaces in the gallery to temporary operators and communication supports for internal and external brands.
  • Grupo Zahara
    Marketing And Communication Manager
    Grupo Zahara Apr 2019 - Jun 2021
    Luanda
    Grupo Zahara holds different companies in areas such as Real Estate (Xyami and Cinemax), Hypermarkets (Kero), Supermarkets (Nosso Super), Distribution, Logistics, Services (Polida, Kuida, Protech, Muv) and Industry (Pangolé).✓ Develop the strategy of external communication due to mediatic and corporate communication.✓ Press Officer: articles; interviews; and press release;✓ Manage and negotiate advertising campaigns on radio, tv and press;✓ Manage Google Ads, Facebook and Instagram Ads;✓ Manage social media presence and direct programs to improve social media reputation and recognition.✓ Manage email marketing campaigns;✓ Develop the internal communication plan aligned with the strategy, propose and corporate vision;✓ Manage campaigns and all the communication suports to promote the corporate brand and a cohesive internal customer experience;✓ Design the corporate social responsibility program.
  • Grupo Zahara
    Internal Communication Manager
    Grupo Zahara May 2017 - Apr 2019
    Luanda
    ✓ Responsible for launching the area – impact in 7000 employes;✓ Develop the internal communication plan aligned with the stratgy, propose and corporate vision;✓ Management of internal communication ensuring that employees are aware of changes and projects within the company;✓ Manage campaigns to promote the corporate brand and a cohesive internal customer experience;✓ Design the corporate social responsibility program.
  • Marcove - Marketing, Comunicação E Vendas
    Communication Consultant
    Marcove - Marketing, Comunicação E Vendas Mar 2012 - Aug 2016
    Luanda, Angola
    ✓ Manage a portfolio of assigned Clients and developing new business;✓ Development and implementation of support materials and services: email marketing; reports; websites content; brochures and institutional presentations (internal and to external Clients).✓ Press Officer: write press releases, arrange interviews and compile press kits;✓ Marketing and communication plans;✓ Manage social media ads campaigns;✓ Manage social media presence and direct programs to improve social media reputation and recognition;✓ Copywriting and Content Marketing.
  • Iadvisers
    Information Analyst
    Iadvisers Jun 2011 - Feb 2012
    Odivelas, Lisboa
    ✓ Clipping (radio, tv, press): capture, monitor, analyze and interpret relevant content media to empower Clients to make better business decisions;✓ Social Media monitoring.
  • Grupo Confrasilvas
    Communication And Marketing Manager
    Grupo Confrasilvas Jul 2010 - Sep 2011
    Odivelas, Lisboa
    ✓ Responsible overall organization internal and external communication using strategies to increase awareness;✓ Responsible for the annual Communication Plan - internal and external;✓ Press Officer: write press releases and compile press kits;✓ Content Marketing;✓ Identify new opportunities for expansion.
  • Jornal A Voz De Ermesinde
    Journalist
    Jornal A Voz De Ermesinde Feb 2008 - Jun 2010
    Porto, Portugal
    ✓ Research and write news, reports and interviews;✓ Photography and mockup.
  • Jornal De Notícias
    Journalist (Trainee)
    Jornal De Notícias Jun 2007 - Sep 2007
    Porto
    ✓ Research and write news, reports and interviews.

Teresa Afonso Education Details

Frequently Asked Questions about Teresa Afonso

What company does Teresa Afonso work for?

Teresa Afonso works for The Improve International Group

What is Teresa Afonso's role at the current company?

Teresa Afonso's current role is Senior Marketing Executive.

What schools did Teresa Afonso attend?

Teresa Afonso attended Fep - Faculdade De Economia Da Universidade Do Porto, Ipam, Universidade Do Minho.

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